随着双 11 购物狂欢节的到来，各大电商平台纷纷推出低价策略，重新点燃消费者购买热情。在过去的 15 年里，双 11 已经从最初的新鲜事物，变成了中国电商市场的标志性战役。如今，双 11 为何重新兴起低价策略，电商巨头们又是如何追求性价比的呢？
首先，双 11 作为一个折扣力度极大的促销活动，对消费者具有很强的吸引力。在双 11 期间，消费者可以以较低的价格购买到心仪的商品，对于消费者而言，这是一个难得的购物好时机。因此，电商平台通过双 11 活动，可以吸引更多的消费者关注，提高平台曝光度和销售额。
其次，随着电商市场的逐渐成熟，竞争愈发激烈，各大电商平台纷纷加大价格竞争力度，以争夺消费者的市场份额。在这种情况下，电商平台通过双 11 活动进行低价促销，不仅可以吸引消费者，还可以提高自身竞争力，扩大市场份额。
最后，电商平台对于性价比的追求，不仅仅体现在价格上，还包括服务、售后等方面。通过双 11 活动，电商平台可以提供更好的服务，例如 7 天无理由退换货、免费配送等，以满足消费者对于购物体验的需求，提高消费者满意度。
英文翻译：
News Title: Why are e-commerce giants rekindling low prices this year’s Singles’ Day?
Keywords: Singles’ Day, e-commerce, low prices
News Content:
With the arrival of the Singles’ Day shopping spree, major e-commerce platforms are once again promoting low prices to reignite consumer purchasing desire. Over the past 15 years, Singles’ Day has gone from being a novelty event to becoming a symbol of the Chinese e-commerce market. Today, why are e-commerce giants rekindling the trend of low prices, and how are they pursuing better value for consumers?
Firstly, Singles’ Day 作为一个力度极大的折扣促销活动，has a strong attraction for consumers. During the Singles’ Day event, consumers can purchase items at a lower price than usual, which is a great opportunity for consumers. Therefore, e-commerce platforms can attract more consumers and increase platform exposure and sales.
Secondly, with the gradually maturing e-commerce market and increasing competition, major e-commerce platforms are intensifying price competition to capture market share. In this situation, e-commerce platforms can offer better services, such as 7-day returns, free delivery, etc., to meet the needs of consumers for a better shopping experience and improve consumer satisfaction.
Lastly, e-commerce platforms are not only focusing on low prices to win the battle for consumer market share, but also on services and after-sales service. Through the Singles’ Day event, e-commerce platforms can provide better services, such as 7-day returns, free delivery, etc., to meet the needs of consumers for a better shopping experience and improve consumer satisfaction.
【来源】http://www.chinanews.com/cj/2023/10-31/10103453.shtml
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