2023 年 2 月 18 日，百度创始人、董事长兼首席执行官李彦宏在百度世界 2023 上展示了文心大模型 4.0 的能力。他表示，文心大模型 4.0 在理解、生成、逻辑和记忆能力方面都有显著提升，其综合水平与 GPT-4 不相上下。李彦宏还演示了文心大模型 4.0 的生成能力，并基于此能力，百度已经推出了 AIGC 营销创意平台。
文心大模型 4.0 是百度推出的一款大型语言模型，其综合能力在多个方面都有显著提升。它能够更好地理解上下文和语言环境，生成更准确、流畅的文本和回答问题。此外，文心大模型 4.0 还能够进行逻辑推理和记忆，更好地处理长文本和复杂的任务。这些能力使得文心大模型 4.0 在各种应用场景中都能表现出色。
百度推出的 AIGC 营销创意平台是基于文心大模型 4.0 的能力开发的。它能够帮助企业和营销人员更好地利用人工智能技术，创作出更具有吸引力和效果的营销创意。AIGC 平台能够利用文心大模型 4.0 的理解和生成能力，为企业提供更加个性化和精准的营销服务。它还能够通过智能分析和数据挖掘技术，优化营销策略和效果，帮助企业实现更好的营销效果。
总的来说，李彦宏在百度世界 2023 上展示的文心大模型 4.0 的能力表明，百度已经具备了与 GPT-4 相当的竞争力，而在未来，它还将继续努力，为用户提供更加智能化、高效化的服务。
新闻翻译：
Title: Baidu launches AIGC marketing creative platform with improved language model capabilities
Keywords: Li 彦宏，Wenxin 大模型 4.0，GPT-4，Baidu，AIGC
News content:
On February 18th, 2023, Baidu’s founder and CEO, Li Yanhong, demonstrated the capabilities of the Baidu Wxin Big Model 4.0 at the Baidu World 2023. He stated that the Baidu Wxin Big Model 4.0 has significantly improved in terms of understanding, generation, reasoning, and memory, and its overall level is not inferior to that of GPT-4. Li Yanhong also demonstrated the generation capabilities of the Baidu Wxin Big Model 4.0 and has launched the AIGC marketing creative platform based on this ability. The AIGC platform can better help businesses and marketing personnel to create more attractive and effective marketing creativity. It can also use the understanding and generation capabilities of the Baidu Wxin Big Model 4.0 to provide more personalized and targeted marketing services for businesses. Additionally, the AIGC platform can optimize marketing strategies and effects through intelligent analysis and data mining technology, helping businesses to achieve better marketing results.
Overall, Li Yanhong’s demonstration of the capabilities of the Baidu Wxin Big Model 4.0 at the Baidu World 2023 indicates that Baidu has reached the level of competitiveness of GPT-4, and in the future, it will continue to strive to provide more intelligent, efficient, and customer-oriented services to its users.
【来源】https://www.zhihu.com/question/626469905
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