随着汽车与智能手机的界限越来越模糊，汽车厂商正加速进军智能手机市场，以形成独特的用户体验。Canalys 发布的《汽车厂商进军智能手机市场的深度解析》一文指出，汽车厂商计划通过智能手机与智能座舱系统的无缝整合，构建自己的生态系统，实现差异化体验。智能手机与汽车的整合将成为一种潮流，有望在全球市场得到推广。
Canalys 认为，汽车厂商生产智能手机的核心目标是提升自有品牌汽车的竞争力，同时增加汽车品牌的曝光度。智能手机的应用程序和服务与座舱紧密相融时，用户可在产品力和娱乐体验受限时，解锁新的智能生活体验。此外，汽车厂商还应鼓励用户尝试智能手机与座舱融合后所带来的新颖功能，以提升整体用户体验和品牌口碑。
蔚来发布的 NIO Phone 为例，凸显了智能手机与汽车产品之间的互通性，提供了如智能汽车钥匙等功能。这有助于汽车厂商了解驾驶员的复杂需求，进而提升座舱的整体用户体验。
汽车厂商选择生产智能手机，旨在实现差异化体验，从而提升自有品牌汽车的竞争力。智能手机的基础功能和性能必须与车主常用主力机相当。此外，设计感和 UI 需要与汽车厂商的品牌调性相符。汽车厂商应探索各种策略，鼓励用户尝试智能手机与座舱融合后所带来的新颖且能提升场景化体验的功能。只有亲自体验，才能发现两者融合带来的便利。
新闻翻译：
News Title: Car manufacturers’ smartphone strategy heats up, differentiation and convergence coexist
Keywords: car manufacturers, smartphones, differentiated experience, intelligent cabin, user scene demand
News Content:
With the blurred lines between cars and smartphones, car manufacturers are accelerating their entry into the smartphone market to create unique user experiences. Canalys’s “Deep Analysis of Car Manufacturers’ Entry into the Smartphone Market” points out that car manufacturers plan to integrate smartphones with intelligent cab systems to achieve differentiated experiences. Intense competition in the global market is expected for this convergence.
Canalys believes that the core goal of car manufacturers in producing smartphones is to enhance the competitiveness of their own brand cars and increase brand exposure. When smartphone applications and services closely align with the cabin, users can unlock new intelligent life experiences when their product and entertainment options are limited. In addition, car manufacturers should encourage users to try new features that bring convenience and enhance the overall user experience after integrating smartphones with the cabin.
NIO Phone, released by NIO, highlights the interoperability between smartphones and cars, providing features such as intelligent car keys. This helps car manufacturers understand the complex needs of drivers, thereby improving the overall user experience of the cabin.
Car manufacturers’ entry into the smartphone market aims to achieve differentiated experiences, thereby enhancing the competitiveness of their own brand cars. The basic functions and performance of smartphones must be similar to those of the driver’s main phone. In addition, the design and UI must align with the brand 调性 of the car manufacturer. Car manufacturers should explore various strategies to encourage users to try new features that bring convenience and enhance the overall user experience after integrating smartphones with the cabin. Only by personally experiencing it can users discover the benefits of integrating the two.
Translation:
News Title: Car manufacturers’ smartphone strategy heats up, differentiation and convergence coexist
Keywords: car manufacturers, smartphones, differentiated experience, intelligent cabin, user scene demand
News Content:
With the blurred lines between cars and smartphones, car manufacturers are accelerating their entry into the smartphone market to create unique user experiences. Canalys’s “Deep Analysis of Car Manufacturers’ Entry into the Smartphone Market” points out that car manufacturers plan to integrate smartphones with intelligent cab systems to achieve differentiated experiences. Intense competition in the global market is expected for this convergence.
Canalys believes that the core goal of car manufacturers in producing smartphones is to enhance the competitiveness of their own brand cars and increase brand exposure. When smartphone applications and services closely align with the cabin, users can unlock new intelligent life experiences when their product and entertainment options are limited. In addition, car manufacturers should encourage users to try new features that bring convenience and enhance the overall user experience after integrating smartphones with the cabin.
NIO Phone, released by NIO, highlights the interoperability between smartphones and cars, providing features such as intelligent car keys. This helps car manufacturers understand the complex needs of drivers, thereby improving the overall user experience of the cabin.
Car manufacturers’ entry into the smartphone market aims to achieve differentiated experiences, thereby enhancing the competitiveness of their own brand cars. The basic functions and performance of smartphones must be similar to those of the driver’s main phone. In addition, the design and UI
【来源】https://www.ithome.com/0/724/297.htm
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