近日，据光明日报杭州报道，截至 5 日，杭州亚运会、亚残运会的市场开发全业务总收入已经达到了 53.16 亿元。同时，本届亚运会的赞助收入和赞助商规模都为历届亚运会最高。在 5 日举行的“创新市场开发 赋能亚运盛会”主题新闻发布会上，杭州亚组委市场开发部副部长杜梦菲表示：“我们通过精心的策划和开发，为亚运会带来了更多的商业机会和收入。”
据杜梦菲介绍，本届亚运会的市场开发工作得到了国内外众多企业和品牌的支持，尤其是赞助商规模和赞助收入都创造了历史新高。这将为亚组委带来更多的资金用于举办一届成功的亚运会。
此外，杭州亚运会还吸引了大量游客，带动了当地旅游业的发展。种种迹象表明，杭州亚运会已成为一届成功的体育盛事，为杭州市带来了巨大的经济收益。
英文标题：Hangzhou 亚运会 sponsorship income breaks record
关键词：Hangzhou 亚运会，sponsorship income，record
新闻内容：
Recently, it was reported by Global Times 杭州 that the total sponsorship income and sponsorship scale for the Hangzhou 亚运会 and the Asian Paralympic Games have reached 53.16 billion yuan by 截至 5 日。At the same time, the sponsorship income and sponsorship scale for this year’s Hangzhou 亚运会 are also the highest in history. In a press conference on \”Innovative Marketing Development and Empowering the Asian Games\” held on Friday, Hangzhou Organizing Committee’s Marketing and Development Vice President, Du Mengfi, said: \”We have successfully attracted commercial opportunities and increased revenue through our carefully planned and developed marketing efforts.\”
Du Mengfi explained that the Hangzhou 亚运会’s marketing development work has received support from many domestic and foreign companies and brands, especially in terms of sponsorship scale and sponsorship income. These achievements have set new records for the history of the Hangzhou 亚运会。This will bring more funds to the organizing committee, enabling them to stage a successful and successful 亚运会.
Furthermore, the Hangzhou 亚运会 has also attracted a large number of tourists, driving local tourism development. It is clear that the Hangzhou 亚运会 has become a successful sports event, bringing significant economic benefits to Hangzhou.
【来源】http://www.chinanews.com/cj/2023/10-06/10089550.shtml
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