随着户外旅游、出行场景、移动办公/娱乐需求的不断增加，越来越多学生党/职场人士开始关注便携式小尺寸显示器。洛图科技今日发布《中国便携式显示器市场分析及全年规模预测》报告称，今年 1-8 月，国内便携式显示器线上销量达到 20.2 万台。其中，ARZOPA、EIMIO、雕塑家位居每月销量前三，总体占据 60.5% 市场份额；主打高端的华硕旗下 ROG 和 FOPO 则分别位居第 8 名和第 10 名。传统显示器厂商如 AOC、KTC 也开始布局便携式显示器产品，但销量数据不亮眼，主因可能在产品功能单一、定价较高。价格方面，今年前 8 个月千元以下产品在市场占据主导，份额达到 79%。尺寸方面，14-16 英寸为便携式显示器市场第一尺寸段，累计份额为 66%。刷新率方面，60Hz 仍为市场主流刷新率，但由于电竞渗透率日益提升，144Hz 的份额也开始上涨。年度预测方面，预计今年中国便携式显示器线上市场零售规模达到 32.1 万台，同比增长 62%。
新闻翻译：
news title:
2022 Chinese Portable Display Market Report
keywords:
portable display, market analysis, scale prediction
news content:
With the increasing outdoor tourism, travel scenarios, and mobile office/entertainment needs, more and more students and professionals are paying attention to portable small-sized display screens. Luotu Science and Technology just released a report titled \”Analysis of the Chinese Portable Display Market and its Full-Year Scale Forecast\” today, saying that the online sales of portable display screens in China reached 202,000 units in the first eight months of this year. Among them, ARZOPA, EIMIO, and Sculptor are the top three monthly sellers, accounting for a total of 60.5% market share; while ASUS’s ROG and FOPO, which are targeted at high-end users, ranked 8th and 10th, respectively. Traditional display screen manufacturers such as AOC and KTC are also starting to 布局 portable display screens, but their sales data is not bright, as the main reason may be the limited features and high prices of the products. In terms of price, the market share of products under 1000 yuan accounted for 79% in the first eight months of this year. In terms of size, 14-16 inches are the first size segment in the portable display market, with a cumulative market share of 66%. In terms of refresh rate, 60Hz is still the mainstream refresh rate in the market, but the share of 144Hz is also increasing due to the growing popularity of e-sports. With respect to the annual forecast, it is predicted that the retail scale of portable display screens in China’s online market will reach 321,000 units this year, a year-on-year increase of 62%.
【来源】https://www.ithome.com/0/721/611.htm
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