ChatGPT Takes on Google: OpenAI Launches Search Feature in ChatGPT
OpenAIis officially entering the search engine arena, challenging Google with the launch of a newsearch feature within ChatGPT. The move, announced on October 31st, marks a significant step for OpenAI, which has been testing the waters with itsSearchGPT prototype since July.
This new search functionality, dubbed ChatGPT search, allows users to access information directly within their ChatGPT conversations. Iteliminates the need for separate searches, providing answers alongside relevant web links. ChatGPT will automatically search the web based on user queries, or users can manually initiate searches by clicking a dedicated search icon.
The search feature is initially available tousers of the paid ChatGPT Plus and Team plans, as well as those on the SearchGPT waitlist. It will be rolled out to ChatGPT Enterprise and Edu users in the coming weeks, with a broader release to all free users expected within the nextfew months.
The search model powering this feature is a fine-tuned version of OpenAI’s flagship AI model, GPT-4o. It has been further trained using a novel synthetic data generation technique, drawing from OpenAI’s o1-preview reasoning model launched in September. This approach aims todeliver more accurate and relevant search results.
The launch of ChatGPT search has garnered support from major media outlets, including News Corporation and the Associated Press. This move signifies OpenAI’s ambition to disrupt the search engine landscape, potentially posing a significant threat to Google’s dominance.
Key features of ChatGPT searchinclude:
- Integrated search: Users can search the web directly within their ChatGPT conversations.
- Automatic and manual search: ChatGPT automatically searches based on queries, or users can manually initiate searches.
- Information sources: Search results include links to relevant web resources.
- Diverse search capabilities: ChatGPT search can provide information on weather, sports scores, stock prices, maps, and more.
- Phased rollout: The feature is being rolled out gradually to different user tiers.
The launch of ChatGPT search marks a pivotal moment in the evolution of AI-powered search. It remains to be seen howthis new feature will impact the search engine landscape and whether it can successfully challenge Google’s dominance. However, the potential for a more conversational and integrated search experience is undeniable, and OpenAI’s bold move is sure to shake up the industry.
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