Further Aims to Simplify the Home Buying Process for First-Time Buyers

Former Caribou founderKevin Bennett has launched Further, a fintech platform designed to demystify the financialcomplexities of home buying, particularly for first-time buyers.

The home buying process can be daunting, especially for those navigating it for the first time. Fromunderstanding down payment requirements to calculating monthly mortgage payments and navigating closing costs, the financial side of homeownership can feel overwhelming. Recognizing this challenge, Kevin Bennett, the founder ofthe popular coffee chain Caribou, has launched Further, a fintech platform aiming to simplify the process.

Further’s initial product, launching this Friday, is a sophisticated calculator that goes beyond traditional mortgage calculators found on platforms like Zillow and LendingTree.It provides users with a comprehensive picture of their affordability, factoring in real-time interest rates to project monthly mortgage payments and closing costs.

Beyond the Numbers: A Personalized Approach

Further distinguishes itself by offering more than just numbers. The platformanalyzes users’ financial profiles, providing personalized insights into their loan eligibility and offering guidance on whether they should wait to buy or proceed with their home search. This personalized approach aims to empower users with the knowledge and confidence to make informed decisions.

We want to help people understand their financial situation and make the best decision for their future, said Bennett. Buying a home is a major life event, and we want to make sure people are prepared and confident in their choices.

A Growing Need for Financial Clarity

Further’s launch comes at a time when the housing market is facing significant challenges, including rising interest rates and limited inventory.This has made it even more difficult for first-time buyers to enter the market.

By providing a user-friendly platform that simplifies the financial aspects of home buying, Further aims to address this growing need for clarity and empower individuals to achieve their homeownership goals.

Looking Ahead: A Vision for a More TransparentFuture

Further’s initial focus on affordability calculations is just the beginning. The company plans to expand its offerings to include tools for budgeting, saving, and even finding and securing financing.

Bennett envisions a future where Further becomes a comprehensive resource for home buyers, providing them with the knowledge, tools, andsupport they need to navigate the complex world of real estate with confidence.

This article is for informational purposes only and should not be considered financial advice. Consult with a qualified financial professional for personalized guidance.


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