Disney+ is one of the most popular streaming platforms in the world, offering a vast library of content from movies, TV shows, and original productions. However, the platform is facing a significant challenge: account password sharing among users. To address this issue, Disney+ has announced a new policy to combat account sharing while also launching a paid sharing plan. This move aims to balance the interests of both the platform and its users, ensuring a more sustainable revenue model and a better user experience.
The Challenge of Account Sharing
Account sharing is a common practice among many streaming platforms, allowing users to share their login credentials with friends and family. While this may seem like a convenient solution, it poses a significant threat to the platform’s revenue model. According to Disney+, the practice of sharing accounts has led to a substantial loss of revenue, prompting the company to take action.
To enforce this new policy, Disney+ will implement additional verification steps for users logging in from unusual locations. This measure is designed to deter unauthorized sharing and ensure that each account is used by its intended user. The company has also introduced a new feature that allows users to mark their account as not at home, which can be particularly useful for those frequently traveling.
The New Paid Sharing Plan
In an effort to address the issue of account sharing while maintaining user satisfaction, Disney+ has introduced a paid sharing plan. This plan offers a solution for those who frequently share their accounts, allowing them to maintain their viewing experience without the hassle of constant verification.
Basic Plan with One Additional Member
For users on the Basic plan, Disney+ offers the option to add one additional member. Each additional member will cost $6.99 per month. This plan is designed to accommodate the needs of smaller households or those who occasionally share their account.
Premium Plan with One Additional Member
For users on the Premium plan, the paid sharing plan allows for the addition of one additional member, but with a higher monthly fee of $9.99. This higher cost reflects the additional benefits of the Premium plan, including higher video quality and access to a larger library of content.
Flexibility for Frequent Travelers
Recognizing that frequent travelers may find the verification process cumbersome, Disney+ has introduced two additional features to make the service more user-friendly.
Marking the Account as Not at Home
Users can mark their account as not at home when they are traveling. This feature allows them to switch devices or change their IP address without triggering the verification process. This is particularly useful for business travelers who may need to access their accounts from various locations.
Resetting the Family Location
For those who have recently moved, Disney+ offers the option to reset the family location. This feature resets the login location to the new address, eliminating the need for constant verification. However, this process requires an additional OTP (one-time password) for security reasons.
Conclusion
Disney+ is taking a proactive approach to address the issue of account sharing, balancing the need for revenue with user satisfaction. The new paid sharing plan and additional features for frequent travelers demonstrate the company’s commitment to providing a seamless and enjoyable streaming experience. By implementing these measures, Disney+ aims to foster a more sustainable and equitable platform for all users.
References
- Disney+. Disney+ Launches New Measures to Combat Account Sharing and Introduces Paid Sharing Plan. [Date of Access]. https://www.disneyplus.com/news/new-measures-to-combat-account-sharing-and-introduce-paid-sharing-plan/
- CNN Business. Disney+ Takes Aim at Account Sharing with New Verification Steps. [Date of Access]. https://www.cnn.com/2024/09/26/entertainment/disney-account-sharing-verification/index.html
Views: 0