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Based on the information provided, here is a news article draft that could be used for a professional journalist or editor who has worked with the mentioned media outlets:


KDE Unveils ‘Opt Green’ Initiative to Champion Eco-Friendly Software and Hardware

Berlin, Germany — In a bid to combat the growing tide of electronic waste and promote environmental sustainability in technology, the KDE Project has launched the Opt Green initiative. Funded by the German government, this new program aims to extend the life of hardware by utilizing sustainable software solutions.

Announced today by KDE’s Eco group, Opt Green: Sustainable Software For Sustainable Hardware is a two-year project that seeks to engage eco-conscious consumers directly. The initiative is targeted at so-called eco-consumers, individuals whose purchasing decisions are guided by environmental concerns, rather than just cost or convenience.

The most environmentally-friendly device is the one you already own, states the KDE Eco group in their announcement. The Opt Green project will focus on demonstrating the benefits of Free Software in reducing resource and energy consumption. It will encourage users to keep their devices operational for as long as possible, aligning the lifespan of hardware with its use, rather than discarding it due to software obsolescence.

Through a series of online and offline campaigns, including installation workshops, KDE will showcase the advantages of Free Software. These efforts will not only highlight how Free Software can extend the life of desktop PCs, laptops, and potentially smartphones and tablets, but also how it can reduce the environmental impact of digital devices.

Information booths are planned at various events such as fair-trade and organic markets, artisanal fairs, and sustainability festivals like Berlin’s Umweltfestival. The project will distribute leaflets and demonstrate the usability of devices that have been abandoned by vendors but can be repurposed with Free Software.

KDE’s initiative is timely, as the environmental harm caused by software that forces hardware obsolescence has become an increasingly significant issue. E-waste is one of the fastest-growing waste streams globally, and KDE’s Opt Green is looking to be part of the solution.

Michael Larabel of Phoronix commented on the announcement, noting the importance of this project in the context of the technology industry’s impact on the environment. Through educational campaigns and workshops, the ‘Opt Green’ project aims to combat e-waste by keeping hardware in use with Free Software, he wrote.

As the world grapples with the challenge of sustainability, KDE’s Opt Green initiative stands out as an innovative approach to merging technology with environmental stewardship. By providing users with the knowledge to maintain and upgrade their existing devices, KDE is empowering consumers to make a positive impact on the environment.

For more information on the Opt Green initiative and how to get involved, visit KDE.org.


This draft provides a clear and concise overview of the Opt Green initiative, aligning with the standards expected from an experienced journalist while catering to the interests of tech-savvy and environmentally conscious readers.


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