蜜雪冰城:屡陷争议,为何总能全身而退?
“你爱我,我爱你,蜜雪冰城甜蜜蜜……”这句洗脑的旋律,几乎成了国民级的“神曲”,也让蜜雪冰城这个品牌深深烙印在人们的脑海中。凭借…
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“你爱我,我爱你,蜜雪冰城甜蜜蜜……”这句洗脑的旋律,几乎成了国民级的“神曲”,也让蜜雪冰城这个品牌深深烙印在人们的脑海中。凭借…
蜜雪冰城,这个以“你爱我,我爱你,蜜雪冰城甜蜜蜜”的洗脑神曲和极致性价比著称的国民奶茶品牌,正站在一个微妙的十字路口。近期,其估…
2024年,当新茶饮市场竞争白热化,各品牌纷纷拥抱资本,加速扩张之际,回顾蜜雪冰城的融资历程,显得格外引人注目。这家以“你爱我,…
近来,消费领域资本涌动,新锐品牌与传统巨头同台竞技,创新与变革成为主旋律。7家消费企业获得融资,显示了资本市场对消费领域的持续看…
甜啦啦能否撼动蜜雪冰城?新式茶饮市场竞争加剧 引言 近年来,新式茶饮市场蓬勃发展,蜜雪冰城以其亲民的价格和丰富的产品线,迅速崛起…