In recent days, the mooncake market has been buzzing with controversy, as discussions around Mingcheng mooncakes have sparked public interest. Amidst the fervor, a revelation has emerged that Mingcheng, a food technology company based in Guangzhou, once collaborated with Dongfang Zhenxuan, a popular online retail platform, for mooncake production in 2022.
Controversy Over Mingcheng Mooncakes
The controversy surrounding Mingcheng mooncakes began when popular online influencers, including Crazy Little Brother Yang and Three Sheep, promoted the brand. However, the authenticity of the products was questioned when netizens revealed that Mingcheng Food Technology Co., Ltd. had previously been involved in the production of mooncakes for Dongfang Zhenxuan.
Dongfang Zhenxuan’s Official Statement
On September 18, a staff member from Dongfang Zhenxuan confirmed that, after verification, the company had indeed collaborated with Mingcheng in 2022 for the production of a popular type of mooncake known as flowing heart mooncake. The staff member emphasized that the mooncakes were produced according to Dongfang Zhenxuan’s product standards, ensuring that the quality of the mooncakes was guaranteed and met national standards.
However, the staff member also mentioned that the current backend system was unable to provide information on the pricing of the mooncakes. Additionally, they clarified that the mooncakes produced for Dongfang Zhenxuan were not of the same specification as those sold in other live streaming rooms, as they had different content and production techniques.
Unclear About Future Collaborations
Regarding the collaborations between Dongfang Zhenxuan and Mingcheng for mooncake production in 2023 and 2024, the staff member stated that they were not aware of any such arrangements and would arrange for a specialist to call back with more information.
The Implications of the Collaboration
The revelation of Dongfang Zhenxuan’s collaboration with Mingcheng for mooncake production has sparked discussions about the authenticity and quality of mooncakes in the market. With the rise of online retail platforms and live streaming, the issue of product authenticity and quality has become increasingly significant for consumers.
Conclusion
The controversy surrounding Mingcheng mooncakes highlights the importance of ensuring the authenticity and quality of products sold online. As consumers become more aware of these issues, it is crucial for businesses to maintain high standards and transparency in their production processes to maintain consumer trust. Dongfang Zhenxuan’s confirmation of its collaboration with Mingcheng in 2022 serves as a reminder of the need for continued vigilance in the market.
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