Taipei, September 9, 2024 – Foodpanda, the leading online food delivery service in Taiwan, has announced the extension of its popular promotion offering unlimited free delivery services for an additional five days. This special offer is available exclusively during lunchtime hours.
The promotion, which was initially launched in the northern Taiwan region of Taipei, New Taipei, and Taoyuan, has been extended to include additional cities and counties such as Keelung, Taichung, Changhua, Changhua City, and Kaohsiung. The extended promotion will run from September 9 to September 13, 2024.
During the promotional period, customers in the specified areas can enjoy unlimited free delivery for lunch orders placed between 11:00 AM and 2:00 PM. In addition to this, customers can also benefit from a 69% discount on takeout orders during the same lunchtime hours.
The move comes as Foodpanda aims to boost its market share in the highly competitive online food delivery sector in Taiwan. With the ongoing merger discussions between Foodpanda and Uber Eats, the extended promotion may be seen as a strategic move to attract more users and solidify its position in the market.
The Merger with Uber Eats and Market Share Concerns
Foodpanda’s merger with Uber Eats has been a topic of discussion in the local tech and food delivery sectors. The two companies have been in talks about a potential acquisition, with Uber Eats announcing plans to purchase Foodpanda’s Taiwan operations for $950 million in March 2024. The acquisition is currently under review by the relevant authorities and is expected to be completed in the first half of 2025.
The merger between Foodpanda and Uber Eats could potentially create a dominant player in the food delivery market, with a combined market share of approximately 80%. This has raised concerns about potential market monopolization, and the Fair Trade Commission may intervene to investigate the matter.
Competitive Landscape in the Online Food Delivery Sector
In addition to Foodpanda and Uber Eats, the Taiwanese online food delivery market features other players such as Foodomo and various restaurant chains offering their own delivery services, including McDonald’s, Pizza Hut, and Mos Burger.
Despite the competition, Foodpanda’s recent promotion is expected to draw in new users and increase customer loyalty. The company’s strategic move to offer free delivery and discounted takeout options during lunchtime hours is likely to entice customers who are looking for ways to save money on their food orders.
Conclusion
Foodpanda’s extended promotion offering unlimited free delivery during lunchtime for an additional five days is a strategic move to boost its market share in the competitive online food delivery sector in Taiwan. The promotion is expected to attract new users and increase customer loyalty, while also raising concerns about potential market monopolization. With the ongoing merger discussions between Foodpanda and Uber Eats, the future of the food delivery market in Taiwan remains uncertain.
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