浙江衢州：宋韵七夕 搭起文旅消费新“鹊桥”
8月10日，“宋韵七夕 情定衢州”南孔乞巧之夜沉浸式体验活动在浙江衢州南孔古城儒学文化区隆重举行。本次活动以宋韵文化为主题，通过音乐剧《南孔》、情景剧“员外嫁女”、非遗体验、相亲会、巡游等丰富多彩的活动，让市民与游客在浓厚的宋韵氛围中感受传统文化的魅力，同时也带动了城市的“浪漫经济”。
夜幕降临，古色古香的北门街历史文化街区华灯初上，伴随着古朴雅致的音乐，演员们演绎了音乐剧《南孔》的精华片段，拉开了活动的序幕。不远处，“员外”要嫁女的“喜讯”随着人潮传来，一系列穿越的场景让现场欢笑不断。此外，40余位单身男女身着汉服，经历了你画我猜、才艺展示、知识问答等环节，增进了对彼此的了解。
活动现场还吸引了众多市民和游客参与，他们纷纷表示感受到了越来越浓厚的文化自信。在南孔市集，衢州特色美食、文创产品热度满满，为旅行团带来了丰富的体验。衢州市文化高地金名片暨城市品牌工作专班负责人表示，衢州将继续激活传统文化中的宋韵元素，推动成熟的文化活动项目常态化开展，激发南孔古城消费的新活力。
这场“中国式浪漫”不仅带来了人气，也带动了商机，为城市注入了新的活力。衢州通过这样的活动，不仅弘扬了传统文化，也为当地的文旅消费搭起了新的“鹊桥”，促进了经济的繁荣与发展。
英语如下：
News Title: “Quzhou Celebrates Qixi Festival with Cultural and Tourism Bridge, Echoes of Song Dynasty Culture Spark Heatwave”
Keywords: Song Echoes Qixi, Cultural and Tourism Consumption, Quzhou Charm
News Content:
Quzhou, Zhejiang Province: Echoes of Song Dynasty Qixi Festival Builds New “Magic Bridge” for Cultural and Tourism Consumption
On August 10, the “Song Echoes Qixi Festival, Love Determined in Quzhou” Nankong Qiqiao Night Immersive Experience event was held in grand fashion at the Confucian Cultural Zone of the Nankong Ancient City in Quzhou, Zhejiang Province. The event, themed around Song Dynasty culture, featured a variety of activities including the musical drama “Nankong,” the situational play “The Grandee’s Daughter’s Wedding,”非遗体验 (intangible cultural heritage experiences), matchmaking events, parades, and more, allowing residents and visitors to experience the charm of traditional culture in a deep Song Dynasty atmosphere, while also boosting the city’s “romantic economy.”
As night fell, the ancient and elegant Beimen Street Historic Cultural District illuminated with its newly lit lanterns, accompanied by elegant and refined music. Actors performed the essence of the musical drama “Nankong,” marking the beginning of the event. In the distance, the “good news” of the grandee’s daughter’s wedding spread along the crowd, with a series of scenes that transported the audience to the past. Additionally, more than 40 single individuals dressed in Hanfu, participated in activities such as guessing games, talent shows, and knowledge quizzes, deepening their understanding of each other.
The event also attracted numerous local residents and tourists, who expressed their growing sense of cultural confidence. At the Nankong Market, the popularity of Quzhou’s distinctive cuisine and creative cultural products was in high demand, providing a rich experience for tour groups. The head of the Quzhou Cultural Highground and City Brand Work Team responsible for the city’s cultural brand development stated that Quzhou will continue to activate the Song Dynasty elements within its traditional culture, promote the regularization of mature cultural activities, and stimulate new vitality in the consumption of Nankong Ancient City.
This “Chinese-style romance” not only brought in crowds but also created opportunities, injecting new vigor into the city. Quzhou, through such events, not only promoted traditional culture but also built a new “magic bridge” for local cultural and tourism consumption, fostering economic prosperity and development.
【来源】http://www.chinanews.com/sh/2024/08-10/10267017.shtml
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