智己汽车近期遭遇消费者不满，起因是该公司推出的一款新车价格突然暴跌28万元。这一变动引发了消费者的强烈反响，尤其是那些在降价前购买该款车型的消费者感到自己的利益受到了损害。
据36氪报道，智己汽车在推出新车后不久，由于市场竞争和自身成本调整的原因，决定大幅下调售价。然而，这一降价行为并没有得到所有消费者的理解。一些消费者质疑智己汽车为何不在降价前通知已经购买车辆的消费者，导致他们的车辆价值直接缩水。
此外，还有消费者指出，智己汽车在降价的同时，还提出了一个令人难以接受的条件：如果消费者想要更换同款电池，需要支付高达13万元的价格。这一费用远远超出了市场普遍水平，引发了消费者的强烈不满。
智己汽车方面对此回应称，降价是由于公司对于市场状况和成本结构的重新评估，而电池更换费用则是基于电池的研发成本和维护成本。然而，这些解释并没有平息消费者的怒火，他们认为智己汽车在处理此次事件时缺乏诚意和透明度。
这一事件不仅对智己汽车的品牌形象造成了负面影响，也引发了业界对于汽车价格波动和消费者权益保护的广泛讨论。业内人士指出，随着新能源汽车市场竞争的加剧，车企需要更加谨慎地处理价格调整，并在必要时提前与消费者沟通，以避免类似的消费者不满事件再次发生。
英语如下：
News Title: “Chi-Ji Auto’s Massive Price Drop Sparks Outrage: New Cars Plummet 2.8 Million Yuan, Batteries Become Luxuries?”
Keywords: Price Drop, Battery Controversy, Chi-Ji Auto
News Content:
Chi-Ji Auto has recently faced consumer discontent following a sudden price drop of 2.8 million yuan for its new model. This change has sparked a strong reaction among consumers, particularly those who bought the model before the price reduction, feeling that their interests have been compromised.
According to reports from 36Kr, after the launch of the new model, Chi-Ji Auto decided to significantly reduce prices due to market competition and cost adjustments. However, this price reduction did not gain the understanding of all consumers. Some questioned why the company did not notify existing vehicle buyers before the price drop, leading to a direct loss in the value of their vehicles.
Moreover, other consumers pointed out that as the price dropped, Chi-Ji Auto also imposed an unacceptable condition for battery replacements: consumers would have to pay a staggering 1.3 million yuan for the same model battery, a fee far exceeding the market average, causing widespread consumer discontent.
In response, Chi-Ji Auto explained that the price reduction was due to a re-evaluation of market conditions and cost structures, while the battery replacement fee was based on the development and maintenance costs of the battery. However, these explanations failed to quell the consumer outrage, who felt that Chi-Ji Auto lacked sincerity and transparency in handling the incident.
This event not only negatively impacted Chi-Ji Auto’s brand image but also sparked widespread discussion within the industry about car price fluctuations and consumer rights protection. Industry insiders noted that as the competition in the new energy vehicle market intensifies, car manufacturers need to be more cautious with price adjustments and communicate with consumers when necessary to prevent similar consumer dissatisfaction incidents from happening again.
【来源】https://36kr.com/p/2898391139998594
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