全球领先的数字经济数据供应商Sensor Tower于3月18日宣布，该公司已成功收购知名市场情报平台Data.ai，原名为App Annie。尽管收购的具体金额未对外公布，但这一举措标志着Sensor Tower在行业内的重大战略扩展，旨在构建营销情报的全新行业标准解决方案。
此次合并将结合Sensor Tower的深厚数据分析能力与Data.ai的移动应用智能工具，为全球企业提供更为全面的市场洞察。通过这次收购，Sensor Tower的客户基础将显著扩大，包括微软和Sky等已经在使用Data.ai服务的大型企业。这些品牌现在可以享受到更加集成和强大的数据服务，以优化其在数字经济领域的决策制定和市场策略。
Sensor Tower的这一决策体现了其对提升市场情报服务质量和深度的承诺，同时也预示着未来数据驱动的决策将在数字经济中扮演更为关键的角色。此次收购预计将重塑市场情报领域，为全球品牌提供更高效、更精准的市场分析工具，以应对日益复杂和竞争激烈的移动应用市场。
随着数字化转型的加速，此类并购案对于帮助企业适应快速变化的市场环境至关重要。Sensor Tower与Data.ai的联姻，无疑将推动行业创新，为全球客户提供更高效、更全面的市场情报服务。
英语如下：
**News Title:** “Sensor Tower Acquires Data.ai, Setting a New Benchmark in Marketing Intelligence”
**Keywords:** Sensor Tower, Data.ai, Acquisition
**News Content:**
Sensor Tower, a global leader in digital economy data, announced on March 18 that it has successfully acquired the renowned market intelligence platform Data.ai, formerly known as App Annie. While the exact financial details of the acquisition have not been disclosed, this move signifies a major strategic expansion for Sensor Tower, with the aim of establishing a new industry standard for marketing intelligence solutions.
The merger will combine Sensor Tower’s robust data analytics capabilities with Data.ai’s mobile app intelligence tools, providing global businesses with an even more comprehensive view of the market. As a result of the acquisition, Sensor Tower’s customer base will significantly expand, incorporating major corporations like Microsoft and Sky, which were already using Data.ai’s services. These brands can now benefit from an integrated and enhanced data service to optimize their decision-making and market strategies in the digital economy.
This decision by Sensor Tower underscores its commitment to enhancing the quality and depth of market intelligence services and foreshadows the growing importance of data-driven decision-making in the digital landscape. The acquisition is expected to reshape the market intelligence sector, offering global brands more efficient and precise market analysis tools to navigate the increasingly complex and competitive mobile app market.
Accelerated by digital transformation, such mergers are crucial for businesses to adapt to rapidly changing market conditions. The union of Sensor Tower and Data.ai is poised to drive innovation in the industry, delivering more efficient and comprehensive market intelligence services to clients worldwide.
【来源】https://www.cls.cn/detail/1622903
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