北京——中国互联网巨头百度近日公布了其2023年第四季度及全年的财务报告，展现出强劲的业绩增长态势。数据显示，百度2023年全年净利润达到了287亿元，较上年度增长39%，总收入为1345.98亿元，显示出公司核心业务的稳健发展。
在第四季度，百度的营收为349.51亿元，净利润达到77.55亿元，同比增长44%，这一亮眼的业绩进一步证实了公司在人工智能（AI）领域的战略成效。百度创始人、董事长兼CEO李彦宏对此表示，2023年是百度在AI技术发展和商业化探索上取得重大突破的一年。公司对文心大模型的迭代、文心一言的优化以及产品与服务的重构，都为公司的增长注入了新的活力。
李彦宏强调，百度将继续加大在生成式AI和基础模型上的投入，以期构建新的增长引擎，为公司的未来发展奠定坚实基础。随着AI技术的不断成熟，百度正逐步从搜索驱动的业务模式向AI驱动的多元化业务转型，这一战略调整为公司带来了显著的商业价值。
这份财报反映了百度在AI领域的深度布局和持续创新，也彰显了公司在面对经济环境变化时展现出的韧性与适应性。随着2024年的到来，市场对百度在AI领域的进一步发展和商业化应用充满了期待。
英语如下：
**News Title:** “Baidu’s 2023 Net Profits Surge 39%, Marking a New Era of Growth Driven by AI”
**Keywords:** Baidu profits, AI growth, Robin Li’s outlook
**News Content:**
**Beijing** — Chinese internet giant Baidu recently released its financial report for the fourth quarter and full year of 2023, showcasing robust growth. The data reveals that Baidu’s full-year net profit for 2023 reached 287 billion yuan, up 39% from the previous year, with total revenue of 1.34598 trillion yuan, indicating steady development in its core businesses.
In the fourth quarter, Baidu’s revenue was 349.51 billion yuan, and net profit hit 77.55 billion yuan, a 44% year-on-year increase, underscoring the effectiveness of the company’s AI strategy. Baidu’s founder, Chairman, and CEO Robin Li commented that 2023 was a year of significant breakthroughs for Baidu in AI technology development and commercial exploration. The company’s iterative upgrades to its Ernie large language model, optimization of Ernie Yanyan, and restructuring of products and services have injected new vitality into the company’s growth.
Li emphasized that Baidu will continue to increase investments in generative AI and foundational models, aiming to build new growth engines and lay a solid foundation for the company’s future development. As AI technology matures, Baidu is progressively transitioning from a search-driven business model to a diversified AI-driven model, a strategic shift that has brought substantial commercial value.
The financial report reflects Baidu’s deep investment and ongoing innovation in the AI domain and demonstrates the company’s resilience and adaptability in the face of changing economic conditions. With 2024 on the horizon, the market eagerly anticipates Baidu’s further advancements and commercial applications in the AI field.
【来源】https://baijiahao.baidu.com/s?id=1792134271536959258
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