全球领先的数字经济数据供应商Sensor Tower于3月18日宣布,已成功收购知名市场情报平台Data.ai,具体收购金额未对外公布。这一战略合并标志着Sensor Tower在提升数据服务领域的又一重大举措,旨在构建业界领先的营销情报解决方案。
Data.ai,原名为App Annie,以其专业的移动应用智能工具在业界享有盛誉,服务客户包括微软、Sky等众多知名品牌。此次收购不仅将丰富Sensor Tower的产品线,还将显著扩大其客户基础,使更多企业能够受益于其综合全面的数据分析和市场洞察。
通过整合双方的资源,Sensor Tower将能够提供更为深入的市场分析,帮助客户在日益竞争激烈的数字经济环境中制定更精准的市场策略。此次交易将进一步巩固Sensor Tower在数字市场情报领域的领导地位,推动行业标准的创新和发展。
Sensor Tower的首席执行官表示,此次收购是公司发展历程中的重要里程碑,它将使我们能够为全球客户提供更全面、更强大的数据服务,以应对数字营销和应用经济的复杂挑战。Data.ai的加入将加速我们的创新步伐,为市场带来前所未有的洞察力。
来源:财联社
英语如下:
**News Title:** “Sensor Tower Acquires Data.ai, Strengthening Marketing Intelligence Services Alongside Giants like Microsoft and Sky”
**Keywords:** Sensor Tower, Data.ai, Acquisition
**News Content:**
**Title:** Sensor Tower Completes Acquisition of Market Intelligence Platform Data.ai, Setting New Standards in Marketing Intelligence
Sensor Tower, a global leader in digital economy data, announced on March 18 that it has successfully acquired the renowned market intelligence platform Data.ai, with the specific acquisition amount remaining undisclosed. This strategic merger signifies another major step for Sensor Tower in enhancing its data services, positioning the company to offer an industry-leading marketing intelligence solution.
Formerly known as App Annie, Data.ai is renowned for its professional mobile app intelligence tools, serving a clientele that includes prominent brands like Microsoft and Sky. This acquisition will not only diversify Sensor Tower’s product offerings but also significantly expand its customer base, enabling more businesses to leverage its comprehensive data analysis and market insights.
By integrating resources from both companies, Sensor Tower will be able to provide deeper market analysis, assisting clients in formulating more precise strategies in the increasingly competitive digital economy. This transaction solidifies Sensor Tower’s leading position in the digital market intelligence field and drives innovation and advancement in industry standards.
The CEO of Sensor Tower stated that this acquisition marks a significant milestone in the company’s journey, enabling them to offer more extensive and powerful data services to clients worldwide, addressing the complex challenges of digital marketing and the app economy. With Data.ai on board, the company expects to accelerate innovation, bringing unparalleled insights to the market.
**Source:** Cailian Press
【来源】https://www.cls.cn/detail/1622903
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