北京——中国互联网巨头百度近日公布了其2023年第四季度及全年的财务报告，展现出强劲的业绩增长。报告显示，百度在2023年全年实现了净利润287亿元，较上年度增长39%，总收入达到1345.98亿元。第四季度，公司净利润更是同比增长44%，达到77.55亿元，营收为349.51亿元。
这一显著增长的主要驱动力被归功于百度在人工智能（AI）领域的深度布局和技术创新。百度创始人、董事长兼CEO李彦宏在评论业绩时表示：“2023年，我们见证了文心大模型与文心一言等AI产品的迭代和商业化进程中的重大突破。这些进步不仅巩固了我们的核心业务，也确保了其持续的韧性和健康发展。”
李彦宏进一步强调，百度将继续加大对生成式AI和基础模型的投入，以期打造新的增长引擎，为公司的未来增长奠定坚实基础。这一战略表明，百度将AI视为其业务发展的重要支柱，持续探索AI技术在各领域的应用，以实现更高效、更智能的业务模式。
百度的业绩提升也反映出中国互联网行业在AI技术推动下的新趋势，即从传统的搜索和广告业务向更高级别的智能服务转型。随着AI技术的不断成熟，百度有望在未来的市场竞争中占据更有利的地位，持续引领行业创新和发展。
英语如下：
News Title: “Baidu’s 2023 Net Profits Surge 39%, with AI Business Fueling Robust Growth”
Keywords: Baidu profits, AI growth, Robin Li’s outlook
News Content:
Beijing — Chinese internet giant Baidu recently released its financial report for the fourth quarter and full year of 2023, showcasing strong growth performance. The report reveals that Baidu achieved a net profit of 287 billion yuan for the entire year, an increase of 39% from the previous year, with total revenues reaching 1.34598 trillion yuan. In the fourth quarter, the company’s net profit grew 44% year-on-year to 77.55 billion yuan, while revenues stood at 349.51 billion yuan.
This significant growth is primarily attributed to Baidu’s extensive investment and technological innovation in the field of artificial intelligence (AI). Commenting on the results, Robin Li, Baidu’s founder, chairman, and CEO, stated, “In 2023, we witnessed major breakthroughs in the iteration and commercialization of our AI products, such as the Wenxin large language model and Wenxin Yiyan. These advancements not only consolidated our core business but also ensured its continued resilience and healthy development.”
Li further emphasized that Baidu will continue to increase its investment in generative AI and foundational models, aiming to create new growth engines and lay a solid foundation for the company’s future growth. This strategy underscores Baidu’s view of AI as a critical pillar for its business development, as it continues to explore the application of AI technology across various sectors to achieve more efficient and intelligent business models.
Baidu’s improved performance also reflects a new trend in China’s internet industry, driven by AI technology, which is transitioning from traditional search and advertising businesses to higher-level intelligent services. As AI technology matures, Baidu is poised to strengthen its competitive position in future market competitions and maintain its leadership in industry innovation and development.
【来源】https://baijiahao.baidu.com/s?id=1792134271536959258
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