The article reports that Samsung has released an advertisement mocking Apple for its perceived lack of new designs for the iPhone. The ad, however, has been criticized for copying elements of Apple’s famous Think Different campaign from two decades ago. Specifically, the ad shows a parade of identical white smartphones scrolling by, with a Samsung Galaxy Z Flip6 appearing in full color and animating to be folded open and closed. The word different is displayed on screen in all lowercase, with a period, and in a font that strongly resembles Apple Garamond, the modified ITC Garamond font face used in Apple’s Think Different ads. The article notes that design was essential for Apple to distinguish itself from competitors during the time the Think Different campaign was running, but changing design solely for the sake of change is about fashion rather than making the most usable product possible. The article also mentions that Apple dropped the headphone jack, which Samsung initially mocked, but later copied.
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