SEOUL, South Korea – A recent report by Netflix reveals that three South Korean films have made it to the top ten of non-English content on the streaming platform, showcasing the increasing global appeal of South Korean cinema.
The report, titled 2024 Q1-Q2 Viewing Report, indicates that out of the total viewing time of 94 billion hours, non-English content accounted for approximately 30% of the total. This highlights the growing popularity of international content on Netflix, with South Korean works leading the way.
Among the South Korean films that made it to the top ten non-English content list are Queen of Tears (290 million views), Parasite: Gray Squad (250 million views), and Deal with the Devil (180 million views). These films have not only gained attention in South Korea but also in other parts of the world, contributing to the increasing demand for non-English content.
While South Korean films did not make it to the top ten in the global TV series and movie rankings, Queen of Tears and Wilderland ranked 14th and 17th, respectively, in the global TV series and movie charts. This indicates that South Korean content is gaining recognition on a global scale, even if it hasn’t reached the top spot in every category.
The success of these South Korean films on Netflix can be attributed to several factors. Firstly, the rise of the Korean Wave, also known as Hallyu, has played a significant role in promoting South Korean culture worldwide. Hallyu has been a driving force behind the popularity of Korean music, TV dramas, and films, attracting a diverse audience that is eager to explore different cultures.
Secondly, the quality of South Korean films has been consistently high, with many receiving international awards and recognition. This has helped to establish a reputation for South Korean cinema as a force to be reckoned with on the global stage.
Lastly, Netflix’s global reach has played a crucial role in bringing South Korean films to a wider audience. The platform has been instrumental in promoting international content, allowing viewers from all over the world to access South Korean films and TV dramas with ease.
Despite the success of South Korean films on Netflix, there is still room for improvement. For instance, while three films made it to the top ten non-English content list, there is a need for more South Korean works to be represented in the top rankings. This can be achieved by investing in the production of high-quality, diverse content that caters to a global audience.
In conclusion, the recent Netflix report underscores the growing popularity of South Korean cinema on the global stage. With the continued support of platforms like Netflix and the rise of the Korean Wave, South Korean films are well on their way to becoming a staple in the international entertainment industry.
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