In a world where the daily grind often leaves adults feeling weary and disconnected from the joy of simpler times, Suntory’s Horoyoi offers a whimsical escape. The Japanese company’s pre-mixed low-alcohol beverage brand has released a captivating promotional video that aims to rekindle the magic of summer nostalgia, inviting viewers to never become a boring adult.
A Glimpse into a Fantasy Summer
The video, titled 夢中がはじまる or The Dream Begins, features Japanese actress Nishino Nanase as she transforms a mundane evening at home into an enchanting adventure. The 60-second clip, which has gone viral on various platforms, showcases the magic of Horoyoi as it turns a狭小 (small) space into a portal to a fantastical world.
Without the hassle of commuting and the constant buzzing of messages from clients, what would the ‘dream summer’ look like through an adult’s eyes? the video asks. The answer is simple: close the door, stay up all night reading manga and playing video games, listen to your favorite playlist, and enjoy a罐 (can) of Horoyoi.
The Magic of Horoyoi
Horoyoi is more than just a beverage; it’s a key to unlocking a world of imagination. As the actress opens a can and takes a sip, the walls of her room crumble away, revealing a realm where giant candy monsters roam, characters from shojo manga come to life, and even game bosses break through the fourth wall to toast with her.
The promotional video is a masterclass in seamless one-take cinematography, requiring rapid scene changes and precise choreography. Despite the high difficulty level, the set remains a joyful place, with Nishino Nanase herself admitting to being captivated by the intricate set design.
A Melodic Escape
The background music, a cover of Yume by the singer Fuyuko Shioiri, adds to the video’s charm. The upbeat melody complements the vibrant visuals, drawing viewers into the world of Horoyoi and its promise of a personalized summer escape.
Embracing the Moment
As the 60-second journey comes to an end, the message is clear: Horoyoi is a base to enjoy a custom drink filled with all the things one holds dear. It’s a call to arms for adults to find moments of joy and relaxation amidst the mundane.
A Media Sensation
The video has garnered attention not just for its creative content but also for its marketing strategy. It resonates with a generation of adults who are looking to reclaim the joy of their youth. Extendable reads such as Mother-Daughter Girl’s Talk, Start with a Horoyoi, Hold a Horoyoi and Toast to the Scenery, and A Low-Alcohol Japanese Women’s Portrait further explore the brand’s appeal.
Conclusion
Suntory’s Horoyoi has tapped into a universal desire for escapism, offering a taste of summer fun and nostalgia. The promotional video is a delightful blend of creativity and nostalgia, inviting adults to experience the magic of youth once more. In a world where the daily grind can be overwhelming, Horoyoi serves as a reminder that it’s never too late to enjoy a dream summer.
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