SEOUL, September 15, 2024 – South Korean girl group BLACKPINK has reached another milestone in their music career as the music video (MV) for their 2017 song AS IF IT’S YOUR LAST has surpassed 1.4 billion views on YouTube, according to their record label YG Entertainment.
The MV, which was released approximately 7 years and 3 months ago, has become BLACKPINK’s fifth video to achieve over 1.4 billion views. The other four videos are DDU-DU DDU-DU, Kill This Love, BOOMBAYAH, and How You Like That.
AS IF IT’S YOUR LAST is known for its catchy electronic synths and romantic lyrics, which have helped it reach the top of the iTunes Top Song charts in 74 countries and regions, including the United States and the United Kingdom.
The milestone was reached around 10:46 PM on the night of September 14, 2024, making it the fastest video to reach the 1.4 billion mark for the group.
BLACKPINK’s success on YouTube is a testament to their global appeal and the enduring popularity of their music. The group has a massive following across the world, with fans from various countries and cultures contributing to the impressive view count.
YG Entertainment, which manages BLACKPINK, has expressed pride in the group’s achievements, saying, We are thrilled with the success of ‘AS IF IT’S YOUR LAST’ and the dedication of BLACKPINK’s fans around the world.
The group’s music videos have been a significant part of their success, with each video showcasing their unique style and fashion sense. BLACKPINK’s music videos are known for their high production values and creative concepts, which have helped the group stand out in the highly competitive K-pop industry.
BLACKPINK has also been active in various music and entertainment projects, including music collaborations, live performances, and fashion shows. The group has been recognized for their contributions to the music industry and their influence on popular culture.
As the group continues to grow in popularity, fans around the world are eagerly looking forward to their upcoming projects and performances. BLACKPINK’s success story is a powerful reminder of the power of music and the dedication of artists who work hard to entertain their fans.
In conclusion, BLACKPINK’s AS IF IT’S YOUR LAST MV surpassing 1.4 billion views on YouTube is a significant achievement for the group. It is a testament to their global appeal, hard work, and the love and support of their fans around the world. As they continue to break barriers and achieve new milestones, BLACKPINK is poised to become one of the most influential and successful music acts in the world.
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