Date: September 12, 2024
In a bid to showcase its innovative product lines, Pop Mart, the renowned Chinese toy company, made a significant splash at the 2024 China International Fair for Trade in Services (CIFTIS) in Beijing. The event, which opened on September 12, featured the company’s core intellectual properties (IPs) and introduced new categories such as building blocks and sweets for the first time.
A New Chapter for Pop Mart at CIFTIS
According to information obtained from the company, this marks the fifth consecutive year that Pop Mart has participated in the CIFTIS. The fair, a significant platform for global trade and services, has been a pivotal event for Pop Mart to display its latest offerings and connect with both domestic and international audiences.
Pop Mart’s Vice President of International Group, Chen Xiaoyun, commented on the company’s participation this year, stating, Compared to previous editions, this year we have brought a wide array of innovative products along with our classic collectible toy figures. The response at the fair has been overwhelmingly positive.
Expanding Beyond Classic Toy Figures
While Pop Mart is well-known for its iconic toy figures and collectibles, the company has been actively diversifying its product range to cater to a broader market. The introduction of building blocks and sweets at CIFTIS represents a strategic move to explore new avenues within the toy industry.
The building block series, which includes intricate designs and vibrant colors, aims to appeal to both children and adults who enjoy constructing and collecting unique items. The sweet-themed products, on the other hand, combine the fun of playing with the allure of delicious treats, creating an engaging and interactive experience for users.
A Showcase of Core IPs
In addition to the new product categories, Pop Mart also showcased its core IPs at the fair. These IPs have been instrumental in the company’s success, captivating a loyal fan base with their unique designs and stories. The IPs on display included popular characters from the company’s ever-growing portfolio, drawing the attention of visitors and industry professionals alike.
A Growing Presence at CIFTIS
Since its inception in 2012, CIFTIS has become one of the most important events for businesses in the service sector to showcase their innovations and connect with global partners. Pop Mart’s consistent participation in the fair reflects the company’s commitment to growth and its desire to be at the forefront of the industry.
The company’s decision to introduce new product categories at CIFTIS is a testament to its strategy of continuous innovation and expansion. By leveraging the platform to present its latest offerings, Pop Mart is not only reinforcing its position as a market leader but also setting the stage for future growth and development.
Conclusion
Pop Mart’s successful participation in the 2024 CIFTIS has once again highlighted the company’s dedication to innovation and customer engagement. With the introduction of new product categories such as building blocks and sweets, Pop Mart is poised to capture a larger share of the global toy market while continuing to delight its fans with fresh and exciting products.
As the fair comes to a close, the company’s Vice President, Chen Xiaoyun, expressed optimism about the future, saying, We are thrilled with the reception our new products have received at CIFTIS. This event has been a great opportunity for us to connect with our audience and showcase the breadth of our creative offerings. We look forward to bringing more innovative products to market and continuing to grow our brand globally.
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