In the latest scandal to hit China’s livestreaming industry, top livestreamer Xiaoyangge has found himself embroiled in a fake sliced beef controversy, resulting in a significant loss of followers on popular platforms 抖音 and 快手. This comes hot on the heels of a pricing dispute involving another prominent livestreamer, Xinba, and the same brand of crabs.
Background of the Dispute
The controversy began when Xinba, during a recent live broadcast, alleged that his team was reported by Xiaoyangge’s team for selling the Xietaitai brand of crabs at a significantly lower price. Xinba accused Xiaoyangge’s team of making a profit of 100 yuan per order and criticized the quality control, after-sales service, and compensation attitude of the company, Sanzhiyang.
In response, Xiaoyangge, during his first broadcast after the dispute, stated, I think it’s unnecessary to argue. A business isn’t built by constant bickering. However, his comments were short-lived as he soon found himself in hot water over the Xian Du Yu fake sliced beef scandal.
The Fake Sliced Beef Controversy
The fake sliced beef issue came to light when Xiaoyangge was penalized for selling counterfeit sliced beef. This incident has led to a massive loss of followers on both 抖音 and 快手. According to data from the Feigu platform obtained by Sina Technology, Xiaoyangge’s 抖音 account lost 117.7 million followers in the past 30 days, with an average daily loss of 39,000 followers. Notably, during this period, the account gained 56.7 million new followers, representing a negative growth rate of -48.19%. Additionally, Xiaoyangge’s Bilibili account lost approximately 5,500 followers in the same period, bringing his total followers to 4.762 million.
New Kuaijie Data reveals that Xiaoyangge’s 快手 account lost approximately 347,900 followers in the last 30 days and 89,900 followers in the past 7 days. Currently, his 快手 account has 5.7683 million followers. Cumulatively, over the past 30 days, Xiaoyangge’s 抖音 and 快手 accounts have lost more than 1.52 million followers.
Company’s Response
Despite the significant impact on Xiaoyangge’s follower count, there has been no official response from Sanzhiyang, the company at the center of the controversy. Sina Technology reached out to Sanzhiyang for comment, but as of the time of publication, the company had not provided a statement.
Implications for the Livestreaming Industry
This latest scandal highlights the challenges faced by China’s burgeoning livestreaming industry. With the rapid growth of e-commerce through live broadcasting, issues related to product authenticity, quality control, and ethical business practices have come under scrutiny. The incidents involving Xinba and Xiaoyangge serve as a stark reminder of the need for stricter regulations and accountability in the industry.
Conclusion
The fake sliced beef controversy and the subsequent loss of followers for Xiaoyangge underscore the fragility of a livestreamer’s reputation and the impact of such controversies on their career. As the industry continues to evolve, it is crucial for both livestreamers and the companies they represent to uphold high standards of integrity and transparency to maintain the trust of their audience.
The incidents involving Xinba and Xiaoyangge are a wake-up call for the entire livestreaming ecosystem, emphasizing the need for better oversight and a commitment to ethical practices to ensure the long-term growth and sustainability of the industry.
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