In the backdrop of expanding domestic demand and upgrading consumer preferences, city consumption centers are evolving beyond the confines of traditional malls. This shift is a direct response to consumers’ heightened demand for experiential, exploratory, and environment-rich experiences. The growing popularity of Citywalk in urban districts is a testament to this trend, as it perfectly aligns with the consumer exploration logic: offering rich content, freedom of movement, close-to-life scenarios, and an unconfined experience path.
Introducing Jian Si – A Catalyst for Urban Revitalization
Jian Si, as a new species of district commercial space, is revolutionizing the urban landscape by embracing a Citywalk approach. Unlike conventional commercial developments, Jian Si focuses on the vitality of the urban district rather than the grandiosity of a single commercial center. It goes beyond merely planning pathways, introducing new business categories, and creating atmospheric scenes; it aims to strengthen the essence of life and theme within the commercial space.
Jian Si – A Comprehensive Lifestyle Hub
As part of the asset management division of the龙湖 Group, Jian Si is a well-curated, small-scale district commercial space typically comprising 2-30,000 square meters of quality apartments combined with 1-30,000 square meters of open-air district commercial space. It is designed to cater to a diverse clientele, offering a vibrant lifestyle experience that blends the atmospheric with the high-quality. The space is conceptualized as a social life and lifestyle complex that embodies a lively, stylish, social-friendly, relaxed, and self-expressive living attitude.
Operational Philosophy: Spaces as Platforms
The operational team at Jian Si prioritizes treating the space as a platform, providing a natural architectural scale and warm commercial management services to its partners. This approach ensures that the space serves as a catalyst for authentic human connections, serving as a magnet for the local young population within a 5-kilometer radius.
Regional Launch and Market Trends
Innovation in a Homogenized Market
In an era where commercial products are trending towards homogenization, innovative and differentiated commercial products like Jian Si are being developed to explore more engaging and captivating scenes, in line with market trends and strategic directions. The product is designed to stand out by creating a unique and compelling experience that resonates with consumers.
Case Studies: Jian Si in长三角
Integrating Local Emotions and Consumer Habits
Jian Si projects such as those in Shanghai Jiangqiao, Hefei, and Hangzhou Xia沙 are tailored to the local environment and consumer habits, each with its own unique character. For example, the Shanghai Jiangqiao Jian Si project is centered around the Hybrid Space planning concept, which emphasizes a natural and sustainable district design. The project’s layout and design are innovative, with a focus on creating a community that is both warm and welcoming and long-term sustainable. This type of community commercial space is not only suitable for young people but also for families, the elderly, and children, catering to diverse consumer preferences.
Reinventing Local Scenarios
Fostering Organic Interactions
In Hefei, the design of the Jian Si project adopts a Mondrian grid art concept, using horizontal and vertical simplification to create a modern facade. The classic black, white, and gray color palette, along with artistic layout techniques, adds a grid style aesthetic to the landscape. The project integrates local Hefei characteristics and popular brands, offering a blend of traditional and modern elements that resonate with local culture.
Upgrading Space Morphology
In Hangzhou Xia沙, the Jian Si project is designed to be a lifestyle hub that caters to the young population in the city’s core area. It focuses on creating a community circle that fosters a sense of belonging among consumers through various activities and events. This not only enriches the urban commercial ecosystem but also enhances the quality of life for city dwellers, making their daily experiences more engaging and memorable.
In conclusion, Jian Si is a pivotal force in the revitalization of urban spaces, demonstrating a fresh approach to commercial development that prioritizes community, authenticity, and innovation. Through its unique blend of lifestyle, culture, and space design, Jian Si is redefining the urban landscape and setting new standards for district commercial spaces.
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