In a bid to boost sales and clear inventory, Lihua Technology Group’s men’s personal care brand ‘Quan Shuang’ has launched a significant promotional campaign on its hair care and body wash products. The brand, which is known for its slightly premium pricing compared to supermarket brands but more affordable than professional lines, has slashed prices drastically.
Price Reductions and Promotions
The Quan Shuang Men’s Shampoo and Body Wash, typically priced at 69.9 yuan, are now being offered at a promotional price of just 19.9 yuan on the brand’s official flagship store on Tmall. Customers can take advantage of this offer by using a 70 yuan coupon, bringing the final price down to just 19.9 yuan, including shipping.
The promotional prices are as follows:
– Quan Shuang Men’s Shampoo 400g, Ocean ebony scent, 19.9 yuan after coupon.
– Quan Shuang Men’s Body Wash 400g, Slow wood orange glow scent, 19.9 yuan after coupon.
The discounts are not limited to Tmall; the brand’s official store on Pinduoduo is also offering competitive prices. The shampoo is available for 59.4 yuan, while the body wash, which has been discontinued on Tmall, is priced at 59.4 yuan on Pinduoduo.
Product Features
The Quan Shuang Men’s Shampoo stands out with its 0 silicone formula, which includes a combination of salicylic acid and selenium disulfide. It is also enriched with wheat protein and contains patent-pending plant ingredients such as Gentiana macrophylla, Swertia and Gentianae scabrae. The brand aims to offer a high-quality product that bridges the gap between supermarket brands and professional lines.
Brand Background
Quan Shuang is a men’s personal care brand under the Lihua Technology Group, which has been in operation for over three decades. The group has launched a range of innovative products across categories such as fabric care, dish cleaning, oral care, and personal care. The group’s offerings include well-known brands like ‘Lihua,’ ‘Lihua Master Aroma,’ and ‘Quan Shuang.’
Lihua Technology Group has a strong presence with eight major production bases, over 30 branches, and more than 10,000 employees across China. The group’s diverse portfolio of brands includes Lihua, Good Dad, Stain Remover, Gaozi, Quan Shuang, and Half Moon Floating Life, among others.
Market Context
The promotional campaign comes at a time when several domestic men’s personal care brands have faced closures. The challenging market conditions have likely impacted Quan Shuang as well. Currently, the brand’s京东自营 (JD.com’s self-operated platform) only offers a 30g shampoo at a promotional price of 9.9 yuan.
Production Quality
It is worth noting that Quan Shuang’s products are manufactured by Gaozi, a brand known for its popular domestic sunscreen products. Gaozi is also a subsidiary of Lihua Technology Group, ensuring that the products are not just private-label offerings.
Conclusion
Lihua Technology Group’s aggressive pricing strategy for Quan Shuang’s men’s hair care and body wash products reflects the brand’s commitment to remaining competitive in a challenging market. By offering significant discounts and highlighting the unique features of its products, Quan Shuang aims to attract consumers looking for quality personal care products at an affordable price. As the brand continues to navigate the evolving market landscape, its promotional campaign could be a crucial step in securing its position in the men’s personal care segment.
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