Title:龙湖 Commercial Debuts in Tianjin with the Opening of Meijiang Tianjie
龙湖 Business Makes Its Tianjin Debut, Meijiang Tianjie Welcomes Visitors
On August 30, 2024, the much-anticipated Meijiang Tianjie opened its doors to the public, marking the first commercial project by Longfor Group in Tianjin. The opening not only fills the commercial void in the old Meijiang area but also significantly enhances the consumption environment of the Meijiang region. As the only commercial complex over 100,000 square meters to enter the Tianjin market this year, Meijiang Tianjie, backed by Longfor’s reputable business credentials, has garnered significant attention. It is expected to infuse new vitality into the city’s commercial landscape, crafting a harmonious picture of coexistence with the city and its vibrant lifestyle.
A New Commercial Landmark in Meijiang
With a total commercial area of 128,000 square meters, Meijiang Tianjie is strategically located in the Meijiang area, known for its high-end livable ecological zone. The area boasts prime ecological and educational resources. Within a 5 km radius, the population reaches nearly one million, with a demographic characterized by high education levels, high income, and high spending power. Additionally, the project benefits from excellent accessibility, directly connecting to the Metro Line 10, with a road network that facilitates quick access to all core areas of Tianjin.
A Hub of Urban Lifestyle
Positioned as a center of urban quality life, Meijiang Tianjie has achieved a leasing rate of 97%, with 95% of its stores open simultaneously. The mall has partnered with over 300 quality brands, offering a diverse array of lifestyle choices for the city’s residents.
Revitalizing the City’s Consumption
As Longfor’s first commercial complex in Tianjin, Meijiang Tianjie has carefully crafted its brand matrix and store layout to cater to high-net-worth individuals and urban elites. With 30% of the brands being new to the city and over 80 custom store formats, the mall offers a blend of life aesthetics and quality lifestyle options.
Notably, well-known local brands such as Wei Ding Xuan, Mei Ling Xiao Guan, and Da Tie Shao have made their first appearance in a shopping mall, adding a local touch to the Tianjie. The project has also introduced city-first dining brands like Da Yu Yu Shan, Qing Nian Xing Chef, Gui Guui, and Cun Xia Wu, offering high-quality dining options for the city’s fashionable and quality-conscious consumers, thereby boosting the commercial atmosphere of the Meijiang area.
A Collection of New Lifestyle Choices
Meijiang Tianjie stands out for its focus on emerging lifestyle trends. It has introduced brands that revolve around a healthy and vibrant lifestyle, such as Hao Shang Fitness, SoulFlow Yoga and Pilates, Bungee Show, wagas, M Stand, and Starbucks Reserve. For the trend-conscious crowd, the mall has brought in Huawei Smart Life Experience Store, Xiaomi MFS Store, DJI, and Yufan非凡 (a JD.com-backed trendy toy experience center), offering a more dynamic and exciting shopping experience.
To cater to the family and children’s entertainment needs, Meijiang Tianjie has introduced brands like Aiwan Paradise (city-first store), Toys R Us, Xiao Xiang Dong Wu Park, and Youle Karting. To align with the popular mountain lifestyle trend, the mall has welcomed brands like THE NORTH FACE and Tanluo Zhe, along with the 1000+ square meter lifestyle brand Naturehike|Shi Chai, which offers outdoor camping, skiing equipment, and coffee light food, creating a mountain lifestyle atmosphere centered around nature and outdoor activities.
A Space of Inspiration and Quality Living
Meijiang Tianjie, as a significant project by Longfor Business in Tianjin, has crafted a new spatial effect through meticulous attention to detail in the overall finishing, soft furnishing, and spatial design. The mall boasts three major spatial highlights, offering a unique shopping experience.
The Fuguo Cloud Stairs, which rise from the second to the fourth floor, feature a new media digital interactive scene with 4K ultra-high-definition display screens wrapping around the escalator sides, creating an immersive art and culture atmosphere between floors. The Mu Guang Shi Jian area on the fifth and sixth floors emphasizes the connection to a quality lifestyle with a recreational outdoor layout and tall doorheads. The Luminous Food Market in the B1 level has created a super 200 square meter walk-in outdoor area, allowing visitors to wander through the food street, seeking the leisurely pleasure found in good food.
Empowering Urban Commercial Development
Based on Longfor Business’s mature product standards and rich operational experience, Meijiang Tianjie has crafted unique spaces and diverse lifestyle options, catering to the local culture and demographic attributes. With the
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