Procreate Takes a Stand: No Generative AI, Ever
Procreate,the popular iPad drawing app beloved by artists and designers worldwide, has made a boldstatement: it will never incorporate generative AI technology into its products. This decision, announced by CEO James Cuda in a recent video, is a direct response tothe growing concerns surrounding the impact of AI on creative industries.
I don’t like where the industry is going right now, and I don’tlike the impact it’s having on artists, Cuda stated, emphasizing Procreate’s commitment to protecting artists and their creative freedom.
Since its launch in 2011, Procreate has garnered numerous awards, includingan Apple Design Award, and has become a staple in art and design education. Its user base spans from professional artists to aspiring hobbyists, with many even purchasing iPads and Apple Pencils specifically to use the app. This widespread adoption has madeProcreate a cultural phenomenon, with online communities buzzing with discussions about the app’s features and potential.
Procreate’s decision to reject generative AI has been met with overwhelming support from its user base. Many applaud the company’s stance, seeing it as a testament to their commitment to artists and their creative integrity. This is a company that truly serves and supports artists, one user commented on social media. They are respecting and empowering them, not exploiting them.
The rise of generative AI has sparked heated debate within the creative community. Concerns center around the potential for AI tools to be used for copyright infringement, with companiestraining their models on vast datasets of copyrighted works without proper permission. This has led to legal battles between artists and AI companies, with the outcome still uncertain.
While some companies have pledged to develop ethical AI models trained solely on licensed or public domain materials, the reality remains complex. Adobe, for example, initiallypromised a moral AI model but later faced criticism when it was revealed that its Firefly model was trained on datasets that included images generated by other AI tools like Midjourney.
The recent controversy surrounding Figma’s AI-powered design tool, Make Designs, further highlights the challenges of navigating the ethical landscape of generativeAI. The tool was temporarily removed after it generated designs that closely resembled Apple’s native weather app, raising concerns about potential copyright infringement. While Figma claimed the training data used for Make Designs was sourced ethically, the generated output still posed a risk to users.
Procreate’s decision to stand firm against generativeAI is a significant move in the ongoing conversation about the future of creativity and technology. While some may argue that this stance could hinder the app’s development in the long run, Procreate remains committed to its core values: supporting artists and fostering a creative environment where human ingenuity takes center stage.
We believe weare on the right path, supporting human creativity, Cuda stated. We know there are risks involved in this decision, but we are committed to our principles.
Procreate’s commitment to its user base extends beyond its stance on generative AI. The company has consistently resisted the trend of subscription-based models,opting instead for a one-time purchase price, despite the increasing cost of development. This commitment to accessibility and affordability further underscores Procreate’s dedication to empowering artists and fostering a thriving creative community.
Procreate’s decision is a powerful statement in a rapidly evolving landscape. It serves as a reminder that technology shouldbe a tool for human expression, not a replacement for it. As the debate surrounding AI continues, Procreate’s unwavering commitment to artists provides a beacon of hope for those who value the power of human creativity.
【来源】https://mp.weixin.qq.com/s/Rwh572C5KFet0W_Y2i986g
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