##抖音再战搜索，短视频巨头剑指搜索引擎市场
近年来，短视频平台抖音在内容生态之外，不断拓展业务版图，进军搜索领域已成其战略目标。近日，36氪报道称，抖音正在加码搜索业务，这意味着短视频巨头将与百度、谷歌等搜索引擎巨头正面交锋。
抖音的搜索业务并非新鲜事，早在2020年，抖音便上线了“抖音搜索”功能，用户可以通过搜索关键词查找相关视频、话题、用户等内容。但此次加码搜索业务，意味着抖音将更重视搜索功能的开发和应用，并将其作为一项重要的战略方向。
据悉，抖音正在进行一系列动作，包括优化搜索算法、提升搜索结果质量、丰富搜索内容类型等。抖音的优势在于拥有庞大的用户基础和海量的短视频内容，这为其搜索业务提供了天然的优势。用户在抖音平台上搜索信息，可以快速获取相关视频内容，并通过视频内容更直观地了解信息。
然而，抖音进军搜索领域也面临着挑战。百度、谷歌等搜索引擎巨头在搜索技术和数据积累方面拥有多年积累，其搜索结果的准确性和全面性难以被轻易超越。此外，用户对搜索引擎的使用习惯已形成，抖音需要克服用户习惯的障碍，才能真正赢得市场。
抖音进军搜索领域，将对搜索引擎市场格局产生重大影响。一方面，它将为用户提供新的搜索选择，丰富搜索体验；另一方面，它也将加剧搜索引擎市场竞争，推动搜索技术和产品创新。抖音能否成功挑战搜索引擎巨头，还需要时间和市场的检验。
英语如下：
##Douyin Takes on Search: Is the Short Video Giant Aiming for SearchEngines?
**Keywords:** Douyin, Search, Re-entry
**Content:**
In recent years, Douyin, the short video platform, has been expanding its business beyond its content ecosystem, with a strategic goal of entering thesearch field. Recently, 36Kr reported that Douyin is increasing its investment in search, meaning the short video giant will be going head-to-head with search engine giants like Baidu and Google.
Douyin’s search function is not new. As early as 2020, Douyin launched the “Douyin Search” feature, allowing users to find relevant videos, topics, and users by searching keywords. However, this increased investment in search signifies that Douyin will place greater emphasis on developing and applying search functionality, making it a key strategic direction.
It is understood that Douyin is taking aseries of actions, including optimizing search algorithms, improving search result quality, and enriching search content types. Douyin’s advantage lies in its massive user base and vast amount of short video content, which provides a natural advantage for its search business. Users can quickly access relevant video content by searching for information on the Douyinplatform, and gain a more intuitive understanding of the information through video content.
However, Douyin’s entry into the search field also faces challenges. Search engine giants like Baidu and Google have years of accumulated experience in search technology and data, making it difficult to surpass their search results in terms of accuracy and comprehensiveness. Furthermore, user habits in using search engines are already established, and Douyin needs to overcome this barrier to truly win the market.
Douyin’s entry into the search field will have a significant impact on the search engine market landscape. On the one hand, it will provide users with new search options andenrich the search experience. On the other hand, it will intensify competition in the search engine market, driving innovation in search technology and products. Whether Douyin can successfully challenge search engine giants remains to be seen, and time and the market will be the ultimate judge.
【来源】https://36kr.com/p/2917963160640134
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