##“澳门周”走进古都西安，沉浸式体验澳门魅力
为期五天的“陕西？西安澳门周”活动于8月22日晚在古都西安盛大启幕，为西安民众带来了一场沉浸式的澳门文化体验。活动现场设置了多个主题展区和展位，通过3D技术、美食、旅游推介等方式，让西安市民近距离感受澳门的独特魅力。
在开幕式现场，身着汉服的西安民众仿佛“穿越”进了澳门风景，体验着澳门的独特风情。来自澳门的啤酒、蛋挞、咖啡等特色产品吸引了众多市民驻足选购，而澳门旅游吉祥物“麦麦”则与民众友好互动，增添了现场的欢乐气氛。舞台上，极具澳门风格的节目精彩上演，为现场观众带来了一场视听盛宴。
澳门酒店协会会长王淑欣表示，西安在旅游业方面拥有丰富的经验，希望此次活动能够促进两地在经济、文化、旅游等领域的交流合作。澳门啤酒有限公司董事蔡伯成则表示，此次活动为澳门企业提供了进入西安市场的绝佳机会，期待与西安企业合作，将澳门产品推向更广阔的市场。
据了解，此次“澳门周”活动规模空前，共有30家获M唛澳门产品优质认证的澳门企业参展，企业数量较过去增加近60%，展示产品超过70款，款式数量增加逾一倍。澳门业界还为西安市民带来了超过3800万元人民币的旅游优惠，涵盖机票、酒店住宿及餐饮等领域，旨在吸引更多西安市民前往澳门旅游。
澳门特别行政区政府旅游局局长文绮华表示，西安与澳门一直保持着良好的合作关系，此次活动是双方在旅游和经贸等领域开展交流合作的又一重要里程碑，将为彼此的旅游经济发展注入新的活力。她相信，此次“澳门周”活动将受到西安市民的热烈欢迎。
为了方便两地人员往来，中国东方航空集团有限公司已恢复西安与澳门的直飞航班，为澳门和西安两地的经济、文化、旅游等领域的合作搭建了便捷的空中桥梁。
“澳门周”是澳门特别行政区政府线下大型旅游推广品牌活动，通过大型路展、美食推广、旅游和会展推介等活动，宣传澳门作为旅游目的地的多元魅力。自2020年起，已先后在北京、杭州、南京、上海等9个城市举行，共吸引了超566万人次入场。此次“澳门周”走进西安，必将进一步提升澳门的知名度和影响力，促进两地之间的文化交流与经济合作。
英语如下：
##”Macao Week” Brings the Charm of Macau to Xi’an,Immersing Locals in its Enchantment
**Keywords:** Macao Week, Xi’an, Experience
## “Macao Week” Enters the Ancient City of Xi’an, Offering an Immersive Experience of Macau’s Charm
The five-day “Shaanxi? Xi’an Macao Week” event kicked off on the evening of August 22nd in the ancient city of Xi’an, bringing an immersive cultural experience of Macau to the city’s residents. The event featured multiple themed exhibition areas and booths, showcasing Macau’s unique charm through 3D technology, food, and tourism promotion.
At theopening ceremony, Xi’an locals dressed in Hanfu costumes seemed to “travel back in time” to Macau’s scenery, experiencing the city’s unique charm. Macau’s signature products, including beer, egg tarts, andcoffee, attracted numerous citizens to stop and purchase, while the Macau tourism mascot “MacMac” interacted with the crowd, adding to the festive atmosphere. On stage, performances with a distinct Macau style unfolded, offering a visual and auditory feast for the audience.
Wang Shuxin, president of the Macau Hotel Association,expressed that Xi’an has rich experience in the tourism industry and hopes this event will promote exchanges and cooperation between the two cities in the fields of economy, culture, and tourism. Cai Boceng, director of Macau Brewery Co., Ltd., stated that the event provides an excellent opportunity for Macau businesses to enter the Xi’an market, and he looks forward to collaborating with Xi’an companies to promote Macau products to a wider market.
It is understood that this “Macao Week” event is unprecedented in scale, with 30 Macau companies exhibiting, each certified with the M Mark for quality products. The number of participating companies hasincreased by nearly 60% compared to previous events, showcasing over 70 products, with a more than doubled variety. The Macau industry has also offered Xi’an residents over 38 million yuan in tourism discounts, covering air tickets, hotel accommodation, and dining, aiming to attract more Xi’an residentsto travel to Macau.
Wen Qihua, director of the Macao Government Tourism Office, stated that Xi’an and Macau have maintained a good cooperative relationship, and this event marks another important milestone in the exchange and cooperation between the two sides in tourism and trade. This will inject new vitality into the tourism economy ofboth sides. She believes that this “Macao Week” event will be warmly welcomed by Xi’an residents.
To facilitate travel between the two places, China Eastern Airlines Group Co., Ltd. has resumed direct flights between Xi’an and Macau, building a convenient air bridge for cooperation between the two cities in thefields of economy, culture, and tourism.
“Macao Week” is a large-scale offline tourism promotion brand event organized by the Macao Special Administrative Region Government. Through large-scale roadshows, food promotion, and tourism and exhibition promotion, it promotes Macau’s diverse charm as a tourist destination. Since2020, it has been held in nine cities, including Beijing, Hangzhou, Nanjing, and Shanghai, attracting over 5.66 million visitors. This “Macao Week” event in Xi’an will undoubtedly further enhance Macau’s visibility and influence, promoting cultural exchange and economic cooperation between the twocities.
【来源】http://www.chinanews.com/sh/2024/08-22/10273279.shtml
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