##首尔携手携程直播带货，引爆韩国旅游热潮
**韩联社首尔8月22日电** 为吸引更多中国游客，首尔市政府和首尔观光财团于8月21日携手中国最大在线旅游平台“携程旅行网”进行了一场别开生面的直播带货活动，向中国观众推介首尔旅游。
此次直播以室内工作室和户外景点相结合的方式进行，共吸引了1120万名观众观看，人气火爆。直播内容涵盖了首尔的热门景点介绍，并结合当前的自由行趋势，向观众推荐了酒店住宿、交通加门票套餐等各种旅游产品。
中国网红在直播中亲切地介绍了韩国的旅游景点，首尔观光财团代表理事（董事长）吉基演和携程集团副总裁孙天旭也亮相直播，亲自推介首尔旅游。
吉基演表示，为了吸引更多外国游客访韩，首尔市政府将加强直播带货等各种形式的宣传活动，为实现访韩游客突破3000万人次的目標做出贡献。
此次直播带货活动是首尔市政府与携程旅行网合作的最新成果，也是首尔市政府利用新媒体平台推广旅游的成功案例。通过直播带货的方式，首尔市政府能够更直接地触达中国游客，并根据他们的需求提供个性化的旅游产品和服务，从而吸引更多中国游客选择首尔作为旅游目的地。
据悉，此次直播带货活动取得了良好的效果，不仅提升了首尔旅游的知名度，也为首尔旅游业的复苏注入了新的活力。未来，首尔市政府将继续与携程旅行网等平台合作，开展更多形式的宣传活动，吸引更多中国游客前来体验首尔的魅力。
英语如下：
##Seoul Partners with Ctrip for Livestream Shopping, Igniting Korean Tourism Boom
**SEOUL, Aug. 22 (Yonhap)** – In abid to attract more Chinese tourists, the Seoul Metropolitan Government and the Seoul Tourism Organization collaborated with Ctrip, China’s largest online travel platform, on August21st for a unique livestream shopping event promoting Seoul tourism to Chinese audiences.
The livestream, which combined an indoor studio and outdoor scenic spots, attracted amassive audience of 11.2 million viewers. The content showcased Seoul’s popular attractions and, in line with the current trend of independent travel, recommended various tourism products such as hotel accommodations, transportation-plus-ticket packages, andmore.
Chinese influencers enthusiastically introduced Korean tourist destinations during the livestream. Gil Ki-yeon, CEO of the Seoul Tourism Organization, and Sun Tianxu, Vice President of Ctrip Group, also made appearances to personally promote Seoul tourism.
Gil Ki-yeon stated that the Seoul Metropolitan Government will strengthen promotional activities, including livestream shopping, to attract more foreign tourists to Korea and contribute to achieving the goal of exceeding 30 million visitors.
This livestream shopping event marks the latest collaboration between the Seoul Metropolitan Government and Ctrip, and is a successful exampleof the government’s use of new media platforms to promote tourism. Through livestream shopping, the Seoul Metropolitan Government can directly reach Chinese tourists and provide personalized tourism products and services based on their needs, thereby attracting more Chinese tourists to choose Seoul as their travel destination.
The livestream shopping event reportedly achieved positive results, not onlyraising the profile of Seoul tourism but also injecting new vitality into the city’s tourism industry. In the future, the Seoul Metropolitan Government will continue to collaborate with platforms such as Ctrip to launch more promotional activities, attracting more Chinese tourists to experience the charm of Seoul.
【来源】https://cn.yna.co.kr/view/ACK20240822002900881?section=china-relationship/index&input=rss
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