##爱奇艺Q2财报亮眼：暑期档内容强势，长线布局稳固
**北京，8月22日**- 爱奇艺今日发布了2024年第二季度财报，展现出强劲的增长势头。财报显示，二季度爱奇艺总收入达74亿元，会员服务收入45亿元，Non-GAAP运营利润5亿元，并连续9个季度实现正向运营现金流。
爱奇艺的亮眼表现得益于其在内容上的持续投入和精耕细作。今年上半年，爱奇艺推出了多部口碑和热度双丰收的作品，其中《我的阿勒泰》更是成为全民爆款，带动了新疆文旅的火爆。该剧被爱奇艺首席内容官王晓晖称为“平衡内容品质与商业回报的典型案例”。
暑期档，爱奇艺更是火力全开，推出了包括迷雾剧场《错位》、《唐朝诡事录之西行》、《小夫妻》、《孤舟》、《九部的检察官》、《十天之后回到现实》、《喜剧之王单口季》等在内的多部优质内容，题材丰富多元，数据表现优异。其中，《唐朝诡事录之西行》豆瓣评分8.5，成为爱奇艺第14部热度破万剧，并带动了《唐朝诡事录》第一季播放时长和会员收入分别增长6倍和10倍，成为今年暑期档剧集的最大爆款。
除了剧集，爱奇艺的综艺节目也表现不俗。《十天之后回到现实》和《喜剧之王单口季》等节目都获得了观众的热烈反响，并引发了广泛的社会讨论。
爱奇艺在财报电话会上透露了其未来的内容储备。在核心的女性古装、悬疑和现实主义这三个关键赛道上，爱奇艺已经准备了充足的资源。包括《四方馆》、《念无双》、《冬至》、《七夜雪》、《大梦归离》、《白月梵星》、《仙台有树》等古偶和现偶内容，以及《凡人歌》、《北上》、《正当防卫》等现实和悬疑题材。
爱奇艺CEO龚宇在财报电话会上表示，长视频行业的竞争对行业发展具有积极意义，提升了长视频内容相较其他娱乐方式的吸引力。他认为，只有不断提供高质量的内容，才能获得更多市场和用户的认同。
爱奇艺Q2财报的亮眼表现，展现了其在内容制作和运营上的实力，也预示着其未来将继续在长视频市场保持领先地位。
英语如下：
##iQiyi Q2 Earnings Report Shows Strong Growth Driven by Summer Blockbusters
**Keywords:** iQiyi, Profitability, Summer Season
**BEIJING, August 22** – iQiyi today released its second-quarter 2024 earnings report, showcasing strong growth momentum. The reportrevealed that iQiyi’s total revenue reached 7.4 billion yuan in the second quarter, with membership service revenue reaching 4.5 billion yuan. Non-GAAP operating profit reached 500 million yuan, marking nine consecutive quarters of positive operating cash flow.
iQiyi’s impressive performance stems from its continued investment and meticulous focus on content. In the first halfof this year, iQiyi launched several works that achieved both critical acclaim and popularity, with “My Altay” becoming a nationwide blockbuster, driving a surge in Xinjiang’s cultural tourism. The show was hailed by Wang Xiaohui, iQiyi’s Chief Content Officer, as a “typical example of balancing content quality and commercial returns.”
During the summer season, iQiyi went all out, launching a diverse range of high-quality content, including the Mist Theater series “Misplaced,” “Tang Dynasty Strange Events: The Western Journey,” “Little Couple,” “Lone Boat,” “Nine Prosecutors,” “Ten Days Later Back to Reality,” and “Comedy King Stand-Up Season.” These offerings garnered impressive data performance, with “Tang Dynasty Strange Events: The Western Journey” achieving a Douban score of 8.5, becoming iQiyi’s 14th show to break the 10,000 heat score. The show also drove a 6-fold increase in playback duration and a 10-fold increase in membership revenue for the first season of “Tang Dynasty Strange Events,” making it the biggest summer blockbuster this year.
Beyond dramas, iQiyi’s variety shows also performed well. Programs like “Ten Days Later Back to Reality” and “Comedy King Stand-Up Season” received enthusiastic audience response and sparked widespread social discussion.
During the earnings call, iQiyi revealed its future content pipeline. The company has prepared ampleresources for its core content tracks: female-oriented historical dramas, suspense, and realism. These include “Square Pavilion,” “Nian Wushuang,” “Winter Solstice,” “Seven Nights of Snow,” “Big Dream Returns to Separation,” “White Moon Fanxing,” “Sendai Has Trees,” and other historicaland contemporary romance dramas, as well as “Mortal Song,” “Northbound,” and “Legitimate Defense,” which explore realistic and suspenseful themes.
iQiyi CEO Gong Yu stated during the earnings call that competition within the long-form video industry is beneficial for the industry’s development, enhancing the attractiveness oflong-form video content compared to other forms of entertainment. He believes that only by continuously providing high-quality content can iQiyi gain greater market and user recognition.
iQiyi’s impressive Q2 earnings report showcases its strength in content production and operation, signaling its continued dominance in the long-form videomarket.
【来源】http://www.chinanews.com/cj/2024/08-22/10273260.shtml
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