##台商在江西：加大研发投入，推动传统食品产品传承创新
中新网南昌8月20日电 (卢梦梦)“南昌发展环境好，当地政府服务意识强，在此投资我们十分安心。”近日，南昌屏荣食品有限公司总经理吴荣浩在接受中新网记者采访时表示。
位于江西省南昌市南昌县向塘镇的南昌屏荣食品有限公司(以下简称“南昌屏荣”)是台资企业屏荣食品发展有限公司在大陆设立的旗舰工厂，主要从事速冻点心食品、月饼、糕点的生产与销售。其推出的冷冻品牌“阿诺”已成长为速冻点心行业的领军品牌，常温品牌“古越斋”亦拥有较高知名度，深受市场青睐。
自2009年落户南昌县向塘镇以来，南昌屏荣通过不断加强产品研发、打造特色品牌，逐渐形成“研发—生产—销售—服务”于一体的完整产业链条，效益逐年提升，2023年总产值达1.7亿元。
“公司目前在国内外建有13个工厂，南昌屏荣是我们的中心工厂。借助向塘的地理位置优势，南昌工厂的产品正全面辐射长三角和珠三角，去年更是直达港澳。”吴荣浩介绍，2023年8月，南昌屏荣首次接到来自香港、澳门的月饼出口订单，实现了南昌市月饼出口零的突破。
“在南昌这片沃土上，公司发展前景越来越广阔。如今，我们的生产车间已经从最初的1个扩充至6个，配备全自动食品生产线20余条，预计今年产值将达2亿元。”吴荣浩告诉记者，南昌屏荣的快速发展，和当地政府的扶持息息相关。
“除了税费减免等‘真金白银’的政策扶持，相关部门还主动上门沟通问需，用实际行动帮我们解决问题，真正做到了‘想企业所想，急企业所急’，进一步坚定了我们在南昌发展的信心和决心。”吴荣浩说。
在南昌屏荣的智能化生产车间内，机器运转声不绝于耳，工人们正紧张地忙碌着，经过配料、压模、烘烤、冷却、包装等生产工序，一块块精美的月饼便制作完成。吴荣浩介绍，这些月饼是公司将在今年中秋节期间创新推出的故宫文创月饼。
“新的时代，传统食品也需要变革。如何传承与创新，是公司一直在探索的事情。未来，我们将守正创新，持续加大研发投入，推动产品质量升级，做出更多兼具传统美感与现代创意的美食。”吴荣浩表示。
南昌屏荣的成功案例，展现了台商在江西投资发展的良好环境和广阔前景。随着江西省不断优化营商环境，吸引更多台商前来投资兴业，相信未来将会有更多像南昌屏荣这样的台资企业在江西取得更大的发展。
英语如下：
##Taiwanese Businesses in Jiangxi: Increased R&D Investment Drives Innovation inTraditional Foods
**Keywords:** Taiwanese businesses, Jiangxi, innovation
**Content:**
**Nanchang, Jiangxi Province, August 20 (Xinhua)** – “The business environment in Nanchang is excellent, and the local government’s service awareness is strong. We feel very secure investing here,” said Wu Ronghou, general manager of Nanchang Pingrong Food Co., Ltd.,in a recent interview with Xinhua.
Located in Xiangtang Town, Nanchang County, Jiangxi Province, Nanchang Pingrong Food Co., Ltd. (hereinafter referred to as “Nanchang Pingrong”) is the flagship factory of Taiwanesecompany Pingrong Food Development Co., Ltd. in mainland China. It mainly engages in the production and sales of frozen snacks, mooncakes, and pastries. Its frozen brand “A’Nuo” has become a leading brand in the frozen snackindustry, and its ambient temperature brand “Gu Yue Zhai” also enjoys high recognition and is favored by the market.
Since settling in Xiangtang Town, Nanchang County in 2009, Nanchang Pingrong has gradually formed a complete industrial chain of “research and development-production-sales-service” by continuously strengthening product research and development and building distinctive brands. Its profits have increased year by year, reaching 170 million yuan in total output value in 2023.
“The company currently has 13 factories at home and abroad, and Nanchang Pingrong is our central factory.Leveraging the geographical advantages of Xiangtang, products from the Nanchang factory are now radiating to the Yangtze River Delta and the Pearl River Delta, and last year they even reached Hong Kong and Macau,” Wu Ronghou introduced. In August 2023, Nanchang Pingrong received its first mooncakeexport orders from Hong Kong and Macau, marking a breakthrough in mooncake exports from Nanchang City.
“On this fertile land in Nanchang, the company’s development prospects are becoming increasingly broader. Now, our production workshops have expanded from the initial one to six, equipped with over 20 fully automated foodproduction lines. We expect this year’s output value to reach 200 million yuan,” Wu Ronghou told reporters. The rapid development of Nanchang Pingrong is closely related to the support of the local government.
“In addition to policy support in the form of ‘real money’ such as taxreductions and exemptions, relevant departments have also taken the initiative to communicate and inquire about our needs, using practical actions to help us solve problems. They have truly achieved ‘thinking what the enterprises think, and worrying what the enterprises worry,’ further strengthening our confidence and determination in developing in Nanchang,” Wu Ronghou said.
Inside the intelligent production workshop of Nanchang Pingrong, the sound of machinery is constant, and workers are busy. After going through production processes such as mixing, pressing, baking, cooling, and packaging, one exquisite mooncake after another is produced. Wu Ronghou introduced that these mooncakes are the company’s innovative Forbidden City cultural and creative mooncakes to be launched during this year’s Mid-Autumn Festival.
“In this new era, traditional foods also need to undergo transformation. How to inherit and innovate is something the company has been exploring. In the future, we will uphold the right principles and innovate, continueto increase R&D investment, promote product quality upgrades, and create more delicacies that combine traditional beauty with modern creativity,” Wu Ronghou said.
The success story of Nanchang Pingrong demonstrates the favorable environment and broad prospects for Taiwanese businesses investing and developing in Jiangxi. As Jiangxi Province continues to optimize itsbusiness environment and attract more Taiwanese businesses to invest and start businesses, it is believed that in the future, there will be more Taiwanese companies like Nanchang Pingrong achieving greater development in Jiangxi.
【来源】http://www.chinanews.com/gn/2024/08-20/10271988.shtml
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