苹果公司正在积极开发一系列新的增强现实（AR）和虚拟现实（VR）眼镜产品，其中包括一款更便宜的Vision Pro版本，预计将于明年推出。据彭博社Mark Gurman的报道，苹果Vision团队正在测试多种不同类型的穿戴式设备，包括一款平价的头显，第二代Vision Pro以及一款类似雷朋Meta的智能眼镜。
自去年在WWDC上亮相以来，Apple Vision Pro因其突破性的空间计算能力和沉浸式体验而受到业界和用户的广泛关注。然而，由于价格高昂，其销量并未达到预期。根据IDC的数据，Apple Vision Pro的销量在发布后迅速下滑，第三季度在美国的销量与第二季度相比预计将下降75%。
尽管如此，苹果仍在继续探索新产品，包括一款内部代号为Project Alaska、标识为「N109」的平价头显，预计售价将低于现在Vision Pro的一半，有望吸引更多消费者，成为扩展Vision Pro生态的新机遇。苹果还在开发第二代Vision Pro，预计将于2026年发布。
此外，苹果还在探索没有显示屏的智能眼镜，这些眼镜将通过摄像头和AI大模型支持的语音助手进行互动。苹果此前曾申请一项专利，该专利描述了一种具有三重显示系统、精准定位和个性化服务的智能眼镜，利用「主辅双屏幕+LED阵列」设计，提供高分辨率的视觉体验和基本的提醒功能。
苹果在智能眼镜领域的竞争者包括谷歌和三星，后者已经开发出micro-OLED显示屏的原型，为未来的Apple Vision Pro设备铺平了道路。然而，Mark Gurman对Vision Pro的前途表示担忧，指出这类设备尚未吸引消费者的想象力，而且很难预测何时能够取得成功。如果更便宜的型号价格不低于1500美元，那么Vision设备可能仍将是小众产品。
苹果的持续创新和产品开发表明，该公司正在努力扩大其在AR和VR领域的市场份额，并希望找到吸引更多消费者的方法。随着技术的不断进步和产品线的扩展，未来苹果在智能眼镜和头显设备领域的表现值得期待。
英语如下：
News Title: Apple Developing Affordable AI Smart Glasses with Potential for Widespread Market Adoption Next Year
Keywords: Apple, AI Glasses, Affordable Version
News Content:
Apple Inc. is actively working on a series of new augmented reality (AR) and virtual reality (VR) glasses products, including a more affordable version of its Vision Pro, slated for release next year. According to Bloomberg’s Mark Gurman, the Apple Vision team is testing various types of wearable devices, including an affordable head-mounted display, a second-generation Vision Pro, and smart glasses similar to Ray-Ban’s Meta.
Since its debut at WWDC last year, the Apple Vision Pro has garnered widespread attention from industry and users due to its groundbreaking spatial computing capabilities and immersive experience. However, due to its high price, sales have not met expectations. According to IDC data, the sales of the Apple Vision Pro have rapidly declined after its release, with sales in the U.S. expected to drop by 75% from the second to the third quarter.
Despite this, Apple is still exploring new products, including an affordable head-mounted display codenamed Project Alaska, identified as “N109,” which is expected to sell for less than half the price of the current Vision Pro, potentially attracting a wider consumer base and offering a new opportunity to expand the Vision Pro ecosystem. Apple is also developing the second-generation Vision Pro, expected to be released in 2026.
Additionally, Apple is exploring smart glasses without displays, which will interact through cameras and voice assistants supported by AI models. Apple previously applied for a patent that described an intelligent glasses with a triple-display system, precise positioning, and personalized services, using a “primary and secondary screen + LED array” design to provide high-resolution visual experience and basic reminder functions.
Competitors in the smart glasses market include Google and Samsung, which have developed prototypes of micro-OLED displays to pave the way for future Apple Vision Pro devices. However, Mark Gurman expresses concerns about the future of the Vision Pro, noting that the devices have not captured the imagination of consumers and it is difficult to predict when they will succeed. If cheaper models are priced above $1,500, the Vision devices may still remain niche products.
Apple’s continuous innovation and product development indicate that the company is working to expand its market share in the AR and VR sectors and is looking for ways to attract more consumers. As technology advances and the product line expands, the future performance of Apple in the smart glasses and head-mounted display market is worth looking forward to.
【来源】https://www.ifanr.com/1595726
Views: 1