在高温持续的夏季，“伏天消费”现象愈发显著，消暑经济正迎来蓬勃发展。随着冷链物流和数据要素的推动，传统消费习惯在现代社会中得到了继承和创新，催生出一系列新兴的消暑消费模式。
今年夏天，冰杯成为了一种流行的新式消暑饮品。这种透明的塑料杯装满冰块，消费者可以根据自己的喜好倒入各种酒水饮料，迅速制作出清凉的饮品。美团平台的小象超市等商家，通过提供优惠促销，使得冰杯销量激增。消费者张冉表示，自制冰饮的成本相比直接购买成品大幅降低。
除了冰饮，反季冰雪活动也成为夏季消暑的新亮点。中国旅游研究院报告显示，我国避暑旅游市场规模已达万亿元级别。哈尔滨的冰雪大世界梦幻冰雪馆吸引了大量游客，日均客流量达3000人左右。南方城市如广州也兴起了室内冰雪主题乐园，成为夏季旅游的热门选择。
与此同时，“候鸟”滑雪教练的兴起反映了冰雪运动消费的强劲势头。北京冬奥会后，冰雪运动在全国范围内普及，南方市民对冰雪运动的兴趣日益增长。这不仅为滑雪教练提供了新的工作机会，也推动了室内冰雪场馆的发展。
中国传统的养生理念在现代社会中得到了新的诠释。中伏首日，许多地方的传统养生活动依然受到人们的青睐，如三伏贴、中医理疗等。这些活动的传承和创新，不仅满足了人们对健康生活的追求，也为消暑经济的发展提供了新的动力。
总之，随着社会的发展和科技的进步，传统的消暑习惯在现代社会中得到了新的传承和发展，形成了丰富多彩的消暑经济。无论是新兴的消暑饮品还是反季冰雪活动，都为人们在炎炎夏日提供了新的选择和乐趣。
英语如下：
News Title: “Heat Wave Fuels Summer Cooling Economy”
Keywords: Summer Cooling, Ice Cup, Off-Season Snow
News Content: As the summer continues to be scorching hot, the phenomenon of “Summer Heat Consumption” has become more pronounced, with the cooling economy experiencing vigorous growth. With the push of cold chain logistics and data elements, traditional consumption habits are being both inherited and innovated in the modern society, birthing a series of emerging cooling consumption models.
This summer, ice cups have become a popular new type of cooling beverage. These transparent plastic cups filled with ice cubes allow consumers to pour in their favorite alcoholic or non-alcoholic drinks, quickly making refreshing beverages. Businesses like Xiangxiang Supermarket on the Meituan platform have seen a surge in sales by offering promotional discounts. Consumer Zhang Ran said that the cost of making homemade ice drinks is significantly lower than purchasing ready-made ones.
Aside from ice drinks, off-season snow activities have also become a new highlight of summer cooling. A report from the China Tourism Research Institute shows that the scale of China’s summer escape tourism market has reached a trillion-yuan level. The Harbin Ice and Snow World’s Dream Ice and Snow Pavilion attracted a large number of tourists, with an average daily visitor count of around 3,000. Cities in the south, such as Guangzhou, have also seen the rise of indoor snow theme parks, becoming a popular choice for summer travel.
At the same time, the rise of “bird-like” ski instructors reflects the strong momentum of snow sports consumption. After the Beijing Winter Olympics, snow sports have been popularized nationwide, and the interest of southern residents in snow sports is growing. This not only provides new job opportunities for ski instructors but also promotes the development of indoor snow venues.
The traditional Chinese concept of health preservation has been given a new interpretation in the modern society. On the first day of the Minor Heat, traditional health preservation activities are still popular among people, such as Minor Heat Plasters and traditional Chinese medicine therapies. The inheritance and innovation of these activities not only meet people’s pursuit of a healthy life but also provide new impetus for the development of the cooling economy.
In summary, as society develops and technology advances, traditional cooling habits are being newly inherited and developed in the modern society, forming a rich and varied cooling economy. Whether it’s the emerging cooling beverages or off-season snow activities, they all provide new choices and fun for people during the sweltering summer.
【来源】http://www.chinanews.com/cj/2024/08-11/10267217.shtml
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