中新网泉州8月10日电 （记者商永、龙敏）蟳埔村，这个位于泉州海边的古老渔村，因独特的“簪花围”习俗而闻名遐迩。近日，随着中国女艺人赵丽颖的社交媒体效应，蟳埔女习俗文化迅速走红，吸引了众多游客前来体验和打卡。
蟳埔村历史悠久，曾是海上丝绸之路的重要出发点，拥有丰富的文化遗产。蟳埔女的“簪花围”习俗，以其独特的美丽和深厚的文化底蕴，被列为国家级非物质文化遗产。近年来，随着文化旅游的兴起，蟳埔村开始转型，将传统渔村文化与现代旅游体验相结合，打造出一张亮丽的名片。
记者在蟳埔村采访时看到，游客们头戴簪花，拍照留念，仿佛置身于一个流动的花海之中。当地的“渔家老院子”老板庄群表示，自从“簪花围”在网络上走红以来，他的生意大幅增长，很多游客慕名而来，体验这一传统习俗。
蟳埔村的转变并非偶然。当地政府积极推动基础设施升级，制定服务标准，并通过主题活动推广当地文化。同时，大力发展簪花、旅拍、文创、餐饮、研学等业态，打造了一批网红打卡地。
蟳埔社区党支部书记黄向东表示，“簪花围”的热潮不仅为村民带来了经济收益，也让更多人了解和传承了这一传统习俗。政府已经出台了一系列措施，以确保蟳埔村能够持续发展，从“爆红”走向“长红”。
蟳埔村的成功转型，不仅展示了中国传统文化的魅力，也为其他传统渔村的发展提供了宝贵的经验。随着更多像蟳埔村这样的地方被发现和推广，中国沿海地区的文化旅游产业将迎来更加繁荣的发展前景。
英语如下：
Title: “Cangpu Village: The非遗 Charm of Quanzhou’s Coastal Heritage”
Keywords: Cangpu Village, Caihuawei (Orchid Crown), Cultural and Tourism Revitalization
News Content:
Aug. 10, Xinhua News Agency Quanzhou — Cangpu Village, an ancient fishing village by the sea in Quanzhou, has gained fame far and wide for its unique “Caihuawei” custom. Recently, with the social media influence of Chinese actress and singer Zhao Liying, the custom of Cangpu women has quickly become popular, attracting numerous tourists to experience and visit the village.
Cangpu Village, with a long history, was once an important starting point of the ancient maritime Silk Road and is rich in cultural heritage. The “Caihuawei” custom of Cangpu women, with its distinctive beauty and profound cultural background, has been listed as a national intangible cultural heritage. In recent years, with the rise of cultural and tourism, Cangpu Village has started to transform, combining traditional fishing village culture with modern tourism experiences to create a vibrant brand.
During a visit to Cangpu Village, journalists observed tourists wearing Caihuawei headdresses and taking photos, as if immersed in a flowing sea of flowers. The owner of “Fishing Family Old Courtyard,” Zhuang Qun, said that since the Caihuawei became popular on the internet, his business has seen a significant increase, with many tourists coming to experience this traditional custom.
The transformation of Cangpu Village is no accident. The local government has actively promoted infrastructure upgrades, set service standards, and promoted local culture through themed activities. At the same time, the development of业态 such as Caihua crafting, travel photography, creative industries, catering, and educational tours has created a series of popular tourist spots.
The Party Secretary of Cangpu Community, Huang Xiangdong, said that the popularity of the Caihuawei not only brought economic benefits to the villagers but also made more people understand and inherit this traditional custom. The government has implemented a series of measures to ensure that Cangpu Village can continue to develop and move from a “sudden popularity” to a “long-term prosperity.”
The successful transformation of Cangpu Village not only showcases the charm of traditional Chinese culture but also provides valuable experience for the development of other traditional fishing villages. As more places like Cangpu Village are discovered and promoted, the cultural and tourism industry along China’s coastal areas is expected to enjoy a more prosperous future.
【来源】http://www.chinanews.com/sh/2024/08-10/10266596.shtml
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