盒马作为中国领先的生鲜电商品牌，自成立以来一直致力于为消费者提供新鲜、便捷的购物体验。然而，随着市场的不断发展和消费者需求的变化，盒马在保持自身特色的同时，也在不断调整其业务模式和市场定位。
据36氪报道，盒马高层表示，公司并不打算将自己打造成中国的山姆会员商店（Sam’s Club）。山姆会员商店是美国沃尔玛旗下的一个大型仓储式会员制零售品牌，以其大规模采购、低价商品和会员服务著称。
盒马的这一决定是基于对中国市场深入理解和自身优势的评估。盒马认为，虽然山姆会员商店在中国市场有一定的成功案例，但其商业模式和运营方式并不完全适合中国市场。中国消费者对生鲜产品的需求更加多样化和高品质，而盒马则更侧重于线上线下一体化服务，以及提供更加个性化和便捷的购物体验。
盒马表示，将继续坚持其创新驱动的发展战略，不断优化供应链，提升服务质量，同时探索新的商业模式，以满足消费者不断变化的需求。公司也将在保持现有业务的基础上，寻求与其他零售业态的差异化竞争，以实现长期可持续发展。
总之，盒马不想做中国版山姆，这表明了公司对中国市场和消费者需求的深刻洞察，以及其在商业模式上的自主选择和创新坚持。随着市场竞争的加剧和消费升级的趋势，盒马将继续寻求适应市场变化，实现自身品牌的独特价值和市场竞争力。
英语如下：
Title: “Hema Transformation: No Longer Following the Chinese Sam’s Club Path”
Keywords: Hema, transformation, retail
Content: As China’s leading fresh food e-commerce brand, Hema has been committed to providing consumers with fresh and convenient shopping experiences since its inception. However, with the continuous development of the market and changes in consumer demand, Hema has been constantly adjusting its business model and market positioning while maintaining its distinctive features.
According to 36Kr, Hema’s senior management stated that the company has no intention of becoming the Chinese version of Sam’s Club. Sam’s Club is a large membership warehouse retail brand under the Walmart Inc., known for its large-scale procurement, low-cost goods, and membership services.
Hema’s decision is based on a deep understanding of the Chinese market and an assessment of its own strengths. Hema believes that while Sam’s Club has been successful in the Chinese market, its business model and operational methods are not entirely suitable for the Chinese market. Chinese consumers have more diverse and higher quality demands for fresh products, while Hema focuses on integrated online and offline services and providing more personalized and convenient shopping experiences.
Hema stated that it will continue to adhere to its strategy of innovation-driven development, continuously optimize the supply chain, improve service quality, and explore new business models to meet the changing needs of consumers. The company will also seek differentiation from other retail formats while maintaining its existing business to achieve long-term sustainable development.
In summary, Hema’s refusal to become the Chinese Sam’s Club reflects the company’s profound insight into the Chinese market and consumer needs, as well as its autonomous choice and persistence in business model innovation. As competition intensifies and consumption upgrades, Hema will continue to seek to adapt to market changes and realize the unique value and market competitiveness of its brand.
【来源】https://36kr.com/p/2896948843175041
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