海南离岛免税政策在暑期推出了一系列“花式促销”活动，吸引了大量游客前来购物。中新社海口8月4日电 (记者王子谦)报道称，一位名叫李云瑾的游客在海控全球精品免税城购物时，通过各种优惠措施节省了3000多元人民币。
报道指出，海南正在举办第三届离岛免税购物节，多个城市发放了离岛免税消费券。三亚的消费券最高可减2500元，海口美兰区的满减消费券将持续到8月底。免税经营主体也推出了一系列促销活动，如满减、打折、文化活动和奥运赛事营销等。
免税店还与打车软件和航空公司合作，推出代金券和“机票当钱花”的促销活动。同时，免税企业还开展了异业合作，如将艺术展览引入免税店，打破了艺术与商业的边界。
此外，海南离岛免税店还策划了文旅融合活动，如海控全球精品免税城举办东坡游园会，以“诗酒趁年华”为主题进行特色促销。国药中服免税三亚店艺术馆的开幕，将艺术与购物相结合，为游客提供了新的体验。
报道还提到，多家免税店以奥运元素推出新品发布和品牌折扣，王府井国际免税港等店还举办了滑板、骑行等活动，吸引了游客参与。
总的来说，海南离岛免税暑期“花式促销”活动取得了显著成效，不仅带动了销售，也提升了游客的购物体验。
英语如下：
News Title: “Hainan Duty-Free Summer Promotion Booms, Saving Tourists Over ¥3,000”
Keywords: Duty-Free Promotion, Hainan Tourism, Cultural Fusion
News Content: Hainan’s island-departure duty-free policy launched a series of “creative promotions” during the summer vacation, attracting a large number of tourists to shop. (Beijing News Agency, Haikou, August 4th) A report stated that a tourist named Li Yunjin saved over ¥3,000 during shopping at the Hainan Hequan Global Premium Outlet Mall.
The report noted that Hainan is hosting the third island-departure duty-free shopping festival. Multiple cities have issued island-departure duty-free vouchers. The consumption vouchers in Sanya can reduce shopping by up to ¥2,500, and the Haikou Meilan district’s full-amount-reduction vouchers will continue until the end of August. Duty-free operators have also launched a series of promotional activities, including full-amount-reduction, discounts, cultural events, and marketing of Olympic sports.
The duty-free stores have partnered with ride-sharing apps and airlines to offer e-coupons and a promotion of “spending flight tickets as cash.” Additionally, duty-free enterprises have engaged in cross-industry cooperation, such as introducing art exhibitions into the stores, breaking the boundaries between art and commerce.
Furthermore, Hainan’s island-departure duty-free stores have planned cultural and tourism integration activities, such as the Su Dongpo Cultural Festival held at the Hainan Hequan Global Premium Outlet Mall, featuring unique promotions under the theme of “Enjoying Poetry and Wine in Youth.” The opening of the art museum at the Guangyayi Duty-Free Store in Sanya combines art with shopping, providing new experiences for tourists.
The report also mentioned that several duty-free stores have introduced new products and brand discounts with Olympic elements, and stores like the Wangfujing International Duty-Free Port have hosted skateboarding and cycling events, attracting tourists to participate.
In summary, the Hainan island-departure duty-free summer “creative promotions” have achieved significant results, not only boosting sales but also enhancing the shopping experience for tourists.
【来源】http://www.chinanews.com/cj/2024/08-04/10263333.shtml
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