2024年8月2日，浙江省义乌市迎来了2024浙江省直播电商大赛的收官盛事。在这场吸引了180名选手参与的决赛中，跨境直播、共富工坊等新场景层出不穷，展现了直播电商的蓬勃发展。尤其值得一提的是，来自浙江对口协作地甘肃、新疆和四川的优秀主播也积极参与，通过直播平台展示了各自地区的文化特色，促进了区域间的文化交流与合作。
据了解，本次大赛是在多个政府部门的支持下，由浙江省商务厅等单位联合主办的。大赛自5月启动以来，通过预赛和决赛的激烈角逐，最终义乌选送的“好物队”以出色的表现夺得达人组第一名，荣获“卓越之星”称号。同时，义乌工商职业技术学院创业队等三支队伍也因其出色的表现获得了“直播之星”称号。
义乌市在推动电商人才培育方面不遗余力，实施了“百千万”电商人才培育工程，并创新了电商人才认定标准。今年上半年，义乌市在直播电商方面取得了显著成绩，包括网红直播带货42.1万场，网络零售额位居全省首位，以及快递业务量同比增长16.7%等。
本次大赛的成功举办，不仅为电商从业者提供了一个展示自我的舞台，也为推动地方经济发展和促进就业发挥了积极作用。同时，它也展示了直播电商作为一种新兴业态，在当前经济环境下的巨大潜力和发展空间。随着直播电商的不断发展，相信未来会有更多的地方文化通过这一平台走向全国乃至世界。
英语如下：
Title: “Zhejiang Live E-commerce Competition Concludes with Collaboration Broadcasters Showcasing Talents”
Keywords: Live E-commerce, Overseas Collaboration, Zhejiang Competition
Content: On August 2, 2024, Yiwu City, Zhejiang Province, ushered in the grand finale of the 2024 Zhejiang Live E-commerce Competition. In this final, which attracted 180 contestants, new scenarios such as cross-border live streaming and co-prosperity workshops emerged, showcasing the vigorous development of live e-commerce. Particularly noteworthy is the active participation of outstanding broadcasters from Zhejiang’s counterpart cooperation areas in Gansu, Xinjiang, and Sichuan, who showcased the cultural characteristics of their respective regions through live platforms, promoting cultural exchanges and cooperation between regions.
It is understood that the competition was jointly hosted by units including the Zhejiang Provincial Department of Commerce under the support of multiple government departments. Since its launch in May, the competition has seen fierce competition through preliminary and final rounds. Finally, the “Good Goods Team” from Yiwu City won the first place in the influencer group with outstanding performance and was awarded the title of “Excellent Star.” Additionally, three teams, including the Entrepreneurship Team of Yiwu Industrial College, were recognized for their outstanding performances and received the title of “Live Star.”
Yiwu City is making great efforts in the cultivation of e-commerce talents, implementing the “Hundred Thousand Ten Thousand” e-commerce talent cultivation project and innovating the criteria for talent recognition. In the first half of this year, Yiwu City achieved significant results in the field of live e-commerce, including 421,000 live streaming events for popular e-commerce, leading the province in network retail sales, and a 16.7% increase in postal business volume.
The successful hosting of the competition not only provided a stage for e-commerce practitioners to showcase their talents but also played a positive role in promoting local economic development and employment. It also demonstrated the huge potential and development space of live e-commerce as an emerging industry in the current economic environment. As live e-commerce continues to develop, it is believed that more local cultures will be introduced to the national and global stages through this platform.
【来源】http://www.chinanews.com/cj/2024/08-02/10262651.shtml
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