在6月29日举办的第十届盐Club新知青年大会上，知乎创始人、董事长兼CEO周源在行业先锋盛典上发表演讲，重磅推出了知乎最新的AI搜索产品“知乎直答”。这一创新的AI应用旨在通过大模型技术的先进应用，为用户和创作者提供全新的生产力工具，从而探索提问的全新形态，帮助每个人更好地“用提问发现世界”。
知乎作为国内首批中文大模型研发企业，其在大模型应用领域始终保持前瞻性。从2023年发布“知海图AI”大模型，到2024年推出社区原生AI功能“发现·AI搜索”，知乎已经完成了从模型开发到产品应用的重要进展。其中，“知海图AI”基于成熟的CPM-Bee模型，拥有千亿级参数，具备更强的逻辑推理能力与更快的训练和推理速度，而“发现·AI搜索”则是基于“知海图AI”能力，集成新搜索、实时问答和追问功能的尝鲜版AI搜索产品。
本届盐Club新知青年大会上，知乎正式将AI搜索功能产品化，推出了“知乎直答”。这一产品依托知乎丰富的创作者问答数据，能够根据不同用户需求提供“简略”和“深入”两种答案生成结果，支持“找内容”和“找人”，显著缩短内容需求与优质回答之间的距离，从而放大社区创作者及其内容的流通效果。用户只需访问“zhida.ai”域名即可体验该产品。
周源表示，“知乎直答”不仅是一个生产力工具，更是一个连接用户与世界的桥梁。它旨在帮助每个人更好地利用提问探索世界，构建一个更加富有想象力、创造力、活力与生机勃勃的社区。产品负责人透露，未来“知乎直答”将采用“技术驱动”与“产品驱动”并进的方式，不断优化用户体验，同时计划在App开发和多模态能力引入上取得进展，进一步深化与知乎社区的融合，探索对外合作的可能性。
### 结语
知乎的“知乎直答”不仅标志着AI技术在问答领域应用的又一次创新，更是知乎在探索用户需求、提升内容质量、促进知识分享方面的一次重要尝试。这一产品的推出，有望为用户提供更加个性化、高效且深入的问答体验，进一步推动知乎在知识分享与交流平台的领先地位。
英语如下：
### Zhihu Unveils AI Product “Zhihu Direct Answer”: Exploring New Forms of Questioning
At the 10th SaltClub New Youth Conference on June 29th, Zhihu’s founder, chairman, and CEO Zhou Yuan, delivered a keynote speech at the Industry Pioneers Summit and introduced Zhihu’s latest AI search product, “Zhihu Direct Answer.” This innovative AI application is aimed at exploring new forms of questioning through the advanced application of large model technology, providing users and content creators with a new productivity tool. It seeks to help everyone better “discover the world through questioning.”
As one of the pioneering Chinese companies in the development of large models, Zhihu has always maintained a forward-looking stance in the application of large models. After releasing the “Zhihu AI Map” large model in 2023 and the “Discovery AI Search” community-native AI function in 2024, Zhihu has made significant progress from model development to product application. The “Zhihu AI Map” is based on the mature CPM-Bee model, with billions of parameters and enhanced capabilities in logical reasoning and faster training and inference speeds. The “Discovery AI Search” is a beta version of an AI search product that integrates new search, real-time Q&A, and follow-up features, powered by the “Zhihu AI Map” capabilities.
During the SaltClub New Youth Conference, Zhihu officially turned its AI search function into a product and launched “Zhihu Direct Answer.” This product leverages the rich creator question-and-answer data on Zhihu to provide users with “simplified” and “in-depth” answer generation results based on different user needs, supporting “content search” and “person search.” It significantly reduces the distance between content needs and high-quality answers, thereby amplifying the dissemination effect of community creators and their content. Users can experience this product by visiting the “zhida.ai” domain.
Zhou Yuan stated that “Zhihu Direct Answer” is not only a productivity tool but also a bridge connecting users to the world. It aims to help everyone better utilize questioning to explore the world, fostering a more imaginative, creative, vibrant, and lively community. The product manager revealed that in the future, “Zhihu Direct Answer” will adopt a dual approach of “technology-driven” and “product-driven” to continuously optimize the user experience. The company also plans to make progress in app development and the introduction of multimodal capabilities, further deepening its integration with the Zhihu community and exploring possibilities for external cooperation.
### Conclusion
Zhihu’s “Zhihu Direct Answer” not only represents another innovation in the application of AI technology in the question-and-answer domain but also signifies Zhihu’s significant attempt in exploring user needs, enhancing content quality, and promoting knowledge sharing. The launch of this product is expected to provide users with more personalized, efficient, and in-depth question-and-answer experiences, further solidifying Zhihu’s position as a leading platform for knowledge sharing and exchange.
【来源】https://finance.sina.com.cn/jjxw/2024-06-29/doc-incakyek5082675.shtml?cre=tianyi&mod=pchp&loc=22&r=0&rfunc=61&tj=cxvertical_pc_hp&tr=12
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