#### 乌鲁木齐7月28日电
今日，新疆巴音郭楞蒙古自治州庆祝其成立70周年，同时和静县第二十四届东归那达慕大会也在和静县盛大开幕。作为蒙古族的传统节日，那达慕大会不仅展示了蒙古族丰富多彩的文化，还融合了体育赛事与文旅活动，成为促进地方经济发展和文化交流的重要平台。
#### 传统与创新的结合
那达慕，在蒙古语中意为“娱乐、游戏”，是蒙古族的传统节日，至今已有数百年历史。2008年，由和静县申报的那达慕被列入国家级非物质文化遗产扩展项目名录，进一步提升了其文化价值和影响力。本届东归那达慕大会不仅保留了传统的赛马、摔跤等比赛项目，还新增了赛骆驼比赛，丰富了活动内容。此外，草原之夜演唱会、全疆长调邀请赛、江格尔全疆邀请赛等文体活动也为大会增添了亮点，吸引了大量游客和文化爱好者参与。
#### 文化与旅游的融合
和静县文化体育广播电视和旅游局党组副书记、局长金·欧云表示，未来和静将继续探索草原风情和文化体育赛事旅游新举措，丰富东归文化内涵，旨在通过文化活动促进地方旅游发展，提升区域知名度和吸引力。据数据显示，今年上半年，和静县累计接待游客257.49万人次，同比增长13.29%；累计实现旅游收入16.62亿元，同比增长50.54%。这一数据反映了文化活动与旅游业之间的良性互动，表明了通过举办大型文化活动能够有效促进地方经济发展。
#### 旅游市场的潜力
杭州游客倪小影是第二次来新疆自驾游，她表示，巴音布鲁克景区是此行的首站，恰逢本届东归那达慕大会开幕，她对万马奔腾的场景充满了期待。这不仅体现了旅游市场的潜力，也反映了游客对文化体验的浓厚兴趣。随着旅游业的发展，和静县有望进一步挖掘东归文化的价值，吸引更多的国内外游客，促进文化交流与合作。
### 结语
新疆和静县第二十四届东归那达慕大会的盛大开幕，不仅是一次传统与创新的融合，更是文化与旅游、地方经济发展的一次重要契机。通过这样的活动，不仅能够提升当地的文化影响力，还能够促进旅游业的繁荣，为和静县乃至新疆的经济发展注入新的活力。
英语如下：
### The 24th Dunhuang Nadam Festival in Heting County, Xinjiang: A Gathering of Tradition and Tourism
#### Opening in Heting County, Xinjiang
July 28, Urumqi — As the autonomous region of Xinjiang marks its 70th anniversary, the opening ceremony of the 24th Dunhuang Nadam Festival was held in Heting County, showcasing the vibrant culture of the Mongolians and blending traditional sports events with tourism activities. The Nadam Festival, a traditional Mongolian festival, not only presents the rich cultural heritage of the Mongolians but also serves as a platform for promoting economic development and cultural exchange in the region.
#### Fusion of Tradition and Innovation
The term “Nadam” in Mongolian means “entertainment, games,” reflecting a centuries-old tradition celebrated by the Mongolians. In 2008, the Nadam, as applied by Heting County, was listed in the National Intangible Cultural Heritage Extension Project, further enhancing its cultural significance and influence. This year’s Dunhuang Nadam Festival retained traditional events such as horse racing and wrestling, while introducing camel racing, adding variety to the activities. Moreover, cultural events like the Grassland Night Concert, the Xinjiang Tonal Singing Invitation Contest, and the Janggala Xinjiang Invitation Contest have added highlights, attracting a large number of tourists and cultural enthusiasts.
#### Integration of Culture and Tourism
Jin Oyun, the party secretary and director of the Heting County Cultural, Sports, Radio, Film, and Television and Tourism Bureau, emphasized that Heting County will continue to explore new strategies for tourism development based on grassland culture and sports events. The aim is to enrich the content of the Dunhuang culture and promote local tourism through cultural activities, thereby enhancing the region’s reputation and appeal. Statistics show that in the first half of this year, Heting County welcomed 2.5749 million tourists, marking a 13.29% increase from the previous year, and achieved a tourism revenue of 1.662 billion yuan, a 50.54% increase from the previous year. This data indicates a positive feedback loop between cultural activities and tourism, suggesting that hosting large-scale cultural events can effectively spur local economic growth.
#### Potential of the Tourism Market
Ning Xiaoying, a Hangzhou tourist who is visiting Xinjiang for a second time by self-driving, was particularly excited about the opening of this year’s Dunhuang Nadam Festival, coinciding with her visit to the Bayinbuluke Scenic Area. This reflects the potential of the tourism market and the strong interest of tourists in cultural experiences. As tourism continues to grow, Heting County is poised to further tap into the value of Dunhuang culture, attracting more domestic and international tourists and fostering cultural exchange and cooperation.
### Conclusion
The grand opening of the 24th Dunhuang Nadam Festival in Heting County, Xinjiang, is not just a celebration of tradition and innovation but also a significant opportunity for the integration of culture, tourism, and local economic development. By organizing such events, the region not only enhances its cultural influence but also stimulates tourism, injecting new vitality into the economic development of Heting County and Xinjiang as a whole.
【来源】http://www.chinanews.com/sh/2024/07-28/10258859.shtml
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