智谱AI首席执行官张鹏近日接受采访时表示，基于生成式AI的文生视频技术目前主要应用于影视行业的辅助工作，尚不足以改变电影的制作流程。张鹏提到，虽然这项技术在国外已经引起了广泛关注，甚至导致了好莱坞的罢工，但在技术发展和影视行业的角度来看，AI的发展被视为积极的方向。北京电影学院的教师们一致认为，AI的发展是影视行业的一个重要趋势，对行业变革具有积极意义。
张鹏指出，尽管AI技术在辅助创作和小型短片制作方面展现出潜力，但要达到改变电影制作的更高要求，还需要时间。智谱AI宣布升级视频生成模型，并推出新一代产品CogVideoX，该模型已在智谱清言的PC端、移动应用端以及小程序端上线，提供免费的AI视频生成服务。用户可以通过“清影”功能体验AI文本生成视频和图像生成视频的服务。
尽管AI技术在影视行业中扮演着越来越重要的角色，但张鹏强调，真正的电影制作需要人类的创意和情感投入，AI目前还无法完全替代。随着技术的不断进步，AI有望在影视行业的多个环节发挥更大的作用，但改变电影制作的根本流程仍需一段路程。
英语如下：
Title: “AI-Generated Video: A New Chapter in Film and Television Assist, or a Revolution in Movie Making Awaits”
Keywords: AI Video, Film and Television Assist, Technological Development
Content:
Zhang Peng, the CEO of ZhiPR, recently stated in an interview that AI-based text-to-video technology is currently primarily used as an assistant in the film and television industry and is not yet sufficient to change the filmmaking process. Zhang Peng mentioned that while the technology has sparked widespread attention abroad, even leading to a strike in Hollywood, its development is viewed positively in both the context of technology and the film and television industry. Teachers at Beijing Film Academy unanimously agree that the development of AI is a significant trend in the film industry and has a positive impact on industry change.
Zhang Peng pointed out that while AI technology shows potential in assisting with creative work and the production of short films, it will take time to reach the higher requirements needed to change the filmmaking process. ZhiPR announced the upgrade of its video generation model and the launch of a new product, CogVideoX. This model has been launched on the PC, mobile application, and mini-program ends of ZhiPR’s ClearVoice, providing free AI video generation services. Users can experience AI text-to-video and image-to-video services through the “ClearShadow” function.
Although AI technology is increasingly playing a significant role in the film industry, Zhang Peng stressed that the true filmmaking process requires human creativity and emotional investment, and AI is currently unable to fully replace it. With ongoing technological advancements, AI has the potential to play a larger role in various segments of the film industry, but fundamentally changing the filmmaking process will still take time.
【来源】https://www.ithome.com/0/784/515.htm
Views: 1