胡润研究院近日首次发布《2024深圳市盐田区·胡润国潮品牌百强榜》，这是胡润研究院首次专注于国潮品牌的榜单发布，旨在展示中国本土品牌在不同领域的创新与影响力。该榜单由中国知名财经媒体中新社与胡润研究院共同发布，标志着对国潮品牌的重视与认可。
《百强榜》全面覆盖了中国本土提供实体产品的国潮品牌，涉及衣、食、住、行、个人护理等大消费领域。评选标准综合考量了品牌硬实力、社会影响力、创新力等维度，旨在评选出最具代表性的国潮品牌。榜单分为两部分，一部分聚焦于2000年后成立的新兴国潮品牌，共80个品牌上榜；另一部分则是2000年前成立的经典国潮品牌，共有20个品牌入选。
值得关注的是，榜单显示食品饮料和日化行业贡献了最多的国潮品牌，这与传统认知中的服装行业不同，表明中国国潮品牌正在从多维度进行创新和扩展。此外，报告还指出，国潮品牌不仅局限于中国本土品牌，一些国际品牌也积极利用中国国潮文化，探索新的消费市场，体现了国潮文化在全球范围内的影响力和吸引力。
胡润研究院的这一榜单发布，不仅反映了中国国潮品牌的崛起与创新，也体现了粤港澳大湾区在推动国潮品牌发展中的引领作用。榜单的公布为消费者提供了更多了解和选择国潮品牌的机会，同时也为国潮品牌提供了展示自身实力和影响力的平台，对于促进中国品牌在全球市场的竞争力具有重要意义。
未来，随着国潮品牌持续创新和全球化布局，预计会有更多品牌加入到国潮品牌的行列中，共同推动中国品牌文化在全球范围内的传播和认可。
英语如下：
News Title: “Hurun Debuts Top 100 National Trend Brand List, Guangdong Brands Leading Innovation Waves”
Keywords: National Trend Brand, Hurun List, Shenzhen Release
Content: The Hurun Research Institute recently released the “2024 Shenzhen Yantian District·Hurun National Trend Brand Top 100 List,” marking the first time the institute has focused on the release of a brand list for national trend brands. The aim is to showcase the innovation and influence of Chinese domestic brands in various sectors. This list was jointly released by China’s well-known financial media agency Xinhua News Agency and the Hurun Research Institute, highlighting the recognition and importance placed on national trend brands.
The “Top 100 List” comprehensively covers domestic national trend brands providing physical products, encompassing major consumption sectors such as clothing, food, housing, transportation, and personal care. The selection criteria take into account a brand’s hard power, social impact, innovation, and other dimensions, aiming to identify the most representative national trend brands. The list is divided into two parts: one focusing on emerging national trend brands established after 2000, with 80 brands listed; the other part comprises classic national trend brands established before 2000, with 20 brands selected.
Notably, the list shows that the food and beverage, and personal care industries have contributed the most national trend brands, differing from traditional views that the clothing industry leads. This indicates that Chinese national trend brands are innovating and expanding from multiple dimensions. Additionally, the report highlights that national trend brands are not confined to domestic brands, with some international brands actively leveraging Chinese national trend culture to explore new markets, reflecting the global influence and appeal of national trend culture.
The release of this list by the Hurun Research Institute not only reflects the rise and innovation of Chinese national trend brands but also underscores the leading role of the Guangdong-Hong Kong-Macao Greater Bay Area in the development of national trend brands. The publication provides consumers with more opportunities to learn about and choose national trend brands, as well as a platform for national trend brands to showcase their strength and influence. This is of significant importance for enhancing the competitiveness of Chinese brands in the global market.
In the future, as national trend brands continue to innovate and expand globally, it is expected that more brands will join the ranks of national trend brands, working together to promote the dissemination and recognition of Chinese brand culture worldwide.
【来源】http://www.chinanews.com/cj/2024/07-23/10255960.shtml
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