在6月29日举行的第十届盐Club新知青年大会中，知乎创始人、董事长兼CEO周源在大会上发表演讲，正式发布知乎最新的AI搜索产品“知乎直答”。这一创新性举措旨在通过大模型应用的最新进展，为用户和创作者提供全新的生产力工具，探索提问的全新形态，助力每个人更好地“用提问发现世界”。
作为国内首批中文大模型研发企业，知乎在大模型应用领域持续发力，通过技术创新推动内容生态的不断进化。在过去的两年中，知乎已分别在“知乎发现大会”上发布“知海图AI”大模型和社区原生AI功能“发现·AI搜索”，完成了从模型开发到产品应用的重要步骤。其中，“知海图AI”基于成熟的大模型CPM-Bee，拥有千亿级参数，具备更强的逻辑推理能力与更快的训练与推理速度。而“发现·AI搜索”则基于“知海图AI”的能力，集成新搜索、实时问答和追问功能，为用户提供了一款尝鲜版的AI搜索体验。
此次发布的“知乎直答”是AI搜索功能的正式产品化，它将知乎的问答数据与AI技术深度结合，提供“简略”和“深入”两种答案生成结果，同时支持“找内容”和“找人”功能，显著缩短了内容需求与优质回答之间的距离，进一步放大了社区创作者及其内容的流通效果。用户仅需通过“zhida.ai”域名即可在PC端体验这一全新功能。
周源在演讲中强调，“知乎直答”不仅是一个全新的生产力工具，更是连接世界与个体的桥梁。它能够帮助每个人通过提问探索未知，构建一个更加富有想象力、创造力和活力的社区环境。同时，“知乎直答”产品负责人表示，未来将通过“技术驱动”与“产品驱动”的双轨并进，持续优化用户体验，并计划在不久的将来推出App版本与多模态能力，进一步深化与知乎社区的融合，同时积极探索对外合作，拓展服务边界。
此次发布标志着知乎在AI领域的又一次重要突破，不仅展示了其在大模型应用方面的领先技术实力，也体现了知乎致力于通过技术创新推动知识分享与交流的愿景。随着“知乎直答”的上线与推广，将有望为用户带来更加便捷、高效、个性化的搜索体验，推动知识获取与传播的全新变革。
英语如下：
### Zhihu Unveils AI Product “Zhihu Direct Answer” to Empower Users in Exploring the World
At the 10th SaltClub New Youth Conference held on June 29th, Zhihu’s founder, chairman, and CEO Zhou Yuan introduced the latest AI search product, “Zhihu Direct Answer,” during his keynote speech. This innovative move aims to harness the latest advancements in large model applications to provide users and creators with a new productivity tool, exploring the novel forms of questioning, and facilitating a better understanding of the world through questions.
As one of the pioneering Chinese companies in the development of large language models, Zhihu has consistently been at the forefront of innovation in the application of large models, driving the evolution of its content ecosystem through technological advancements. Over the past two years, Zhihu has unveiled “Zhihu Sea Map AI,” a large model, and a community-native AI feature, “Discover AI Search,” at the “Zhihu Discovery Conference.” These steps mark the transition from model development to product application, with “Zhihu Sea Map AI” featuring a mature CPM-Bee model with over a billion parameters and enhanced logical reasoning capabilities and faster training and inference speeds. “Discover AI Search,” built on the capabilities of “Zhihu Sea Map AI,” integrates new search, real-time Q&A, and follow-up features, offering users a preliminary AI search experience.
The newly released “Zhihu Direct Answer” is the formal productization of AI search functionality, integrating Zhihu’s question-and-answer data with AI technology to generate answers in “simple” and “detailed” formats. It supports “content search” and “person search” functions, significantly reducing the distance between content needs and high-quality answers, amplifying the dissemination effect of community creators and their content. Users can experience this new feature on their PC by visiting the “zhida.ai” domain.
In his speech, Zhou Yuan emphasized that “Zhihu Direct Answer” is not just a new productivity tool but also a bridge connecting the world and individuals. It enables everyone to explore the unknown through questioning, fostering a more imaginative, creative, and vibrant community environment. The product manager of “Zhihu Direct Answer” stated that the company plans to continuously optimize the user experience through a dual track approach of “technology-driven” and “product-driven,” with plans to launch an App version and multi-modal capabilities in the near future. The company also intends to explore external collaborations to expand its service boundaries.
This release marks a significant milestone for Zhihu in the AI domain, showcasing its leading technological prowess in large model applications and its commitment to leveraging innovation to facilitate knowledge sharing and exchange. With the launch of “Zhihu Direct Answer,” Zhihu is poised to deliver a more convenient, efficient, and personalized search experience, driving a new era of knowledge acquisition and dissemination.
【来源】https://finance.sina.com.cn/jjxw/2024-06-29/doc-incakyek5082675.shtml?cre=tianyi&mod=pchp&loc=22&r=0&rfunc=61&tj=cxvertical_pc_hp&tr=12
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