随着人工智能技术的飞速发展，AIGC已从文字对话和图片生成逐步迈向视频生成领域。近期，火山引擎和英伟达联手推出的视频栏目《AIGC体验派》第二期中，深入探讨了在营销领域如何利用AIGC技术提升视频创作效率。
自AIGC诞生以来，其应用场景不断拓展，特别是在营销领域大放异彩。在营销领域，AIGC的应用已经从单纯的文字描述转变为自动生成具有吸引力的视频内容。来自火山引擎AI解决方案负责人骆怡航在访谈中表示，通过掌握恰当的方法，借助AIGC技术可以轻松完成高效的视频创作流程。他还指出AIGC的具体应用包括但不限于营销活动的创意生成、精准推荐算法优化以及营销效果评估等方面。这一技术的引入无疑将大幅提高营销视频的质量和效率。
对此，业内专家表示，当前人工智能大模型正从技术研发走向应用实践的关键磨合期。虽然仍存在落地难的问题，但随着技术的不断进步和应用场景的深度融合，人工智能在营销领域的潜力正在逐步被发掘出来。而AIGC作为这一趋势的重要一环，将引领营销领域的革新，促进营销增长进入一个全新的阶段。通过这一技术的高效应用，将帮助企业和从业者大幅降低创作成本和时间投入，显著提高营销效果和业务效率。未来的营销将变得更加智能化和高效化。
英语如下：
News Title: AIGC Boosts Marketing Video Creation Efficiency to a Leap Forward
Keywords: 1. AIGC Video Creation
News Content:
News Title: New Application of AIGC Technology in Marketing: A Major Boost in Video Creation Efficiency
With the rapid development of artificial intelligence technology, AIGC has gradually moved from text dialogues and image generation into the field of video generation. In the second episode of the video column “AIGC Experience” co-produced by火山引擎 and Nvidia, there was a thorough exploration of how to use AIGC technology to enhance video creation efficiency in marketing.
Since the birth of AIGC, its application scenarios have continued to expand, particularly in the field of marketing where it has shone brilliantly. In marketing, AIGC’s application has transformed from mere text description into automatically generating attractive video content. In an interview,骆怡航, the AI solution leader from 火山引擎, stated that with the right approach, video creation can be efficiently completed with AIGC technology. He also pointed out that the specific applications of AIGC include but are not limited to creative generation for marketing activities, optimization of precision recommendation algorithms, and evaluation of marketing effectiveness. The introduction of this technology will undoubtedly improve the quality and efficiency of marketing videos.
Industry experts opine that the current artificial intelligence large models are in a critical磨合期 from technology research and development towards practical application. Although there are still difficulties in implementation, the potential of artificial intelligence in marketing is gradually being discovered as technology progresses and application scenarios are deeply integrated. As an important part of this trend, AIGC will lead the innovation in the marketing field and promote marketing growth into a new stage. The efficient application of this technology will help enterprises and professionals significantly reduce creative costs and time investment, significantly improving marketing effectiveness and business efficiency. Marketing in the future will become more intelligent and efficient.
【来源】https://www.jiqizhixin.com/articles/2024-06-24-15
Views: 2