据知情人士向Business Insider透露,苹果正在尝试利用AI进行App Store广告推广,从而提供更优的服务。苹果已经开始向一小部分广告客户测试一款产品,该产品可以自动决定广告在App Store中的位置。
知情人士表示,苹果目前提供的广告产品已经覆盖了“搜索标签”、“搜索结果”页面、“您可能也会喜欢”页面,以及用户打开App Store时会出现在“今日”页面中的广告。在这种模式下,广告客户只需提供他们的预算、每次获取用户的成本目标以及他们想要覆盖的受众和国家/地区,苹果即可通过算法来自动决定如何将广告投放到上述四个可用页面中的最佳位置。
据消息人士称,苹果的这一做法借鉴了谷歌和Meta的做法。在竞争激烈的应用市场中,广告投放的效率和效果对于应用开发者和发行商来说至关重要。苹果此举不仅能够提高广告投放的效率,还能够提高广告的转化率和用户的下载量。
苹果的这一做法也反映了AI技术在广告投放领域的广泛应用。通过利用AI技术,广告投放可以更加精准和高效,同时也能够提高用户体验和广告效果。
苹果的App Store广告投放服务的测试引起了广泛的关注,人们期待着它能够为应用开发者和发行商带来更多的机会和挑战。
英语如下：
**Apple Quietly Testing AI-Powered App Store Advertising: Automatic Optimization**
Keywords: Apple, AI Advertising, App Store.
**News Content:**
# Apple Testing AI-Based App Store Advertising Service
Sources familiar with the matter have revealed to Business Insider that Apple is experimenting with AI-powered App Store advertising to provide better services. The company has already begun testing a product with a small number of advertisers that can automatically decide the placement of ads within the App Store.
The sources indicate that the advertising products currently offered by Apple cover four pages: “Search Terms,” “Search Results” pages, the “You Might Also Like” page, and ads that appear on the “Today” page when users open the App Store. Under this model, advertisers only need to provide their budget, the cost per user acquisition target, and the audience and countries/regions they wish to reach, and Apple’s algorithm will automatically decide the best placement for ads on the four available pages.
According to the sources, Apple’s approach is inspired by the practices of Google and Meta. In a competitive app market, the efficiency and effectiveness of advertising placement are crucial for app developers and publishers. Apple’s move not only improves the efficiency of ad placement but also enhances the conversion rate of ads and the number of user downloads.
This move by Apple also reflects the widespread application of AI technology in advertising placement. By leveraging AI technology, ad placement can be more precise and efficient, improving user experience and ad effectiveness.
The testing of Apple’s App Store advertising service has drawn widespread attention, with people looking forward to the opportunities and challenges it may bring to app developers and publishers.
【来源】https://www.ithome.com/0/755/049.htm
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