近日，苹果产品营销总监在接受采访时表示，苹果自2020年推出第一款M系列芯片M1起，就已经开始AI的部署。他指出：“Mac是用户可以买到的最好的操作生成式AI的个人电脑产品。”这一言论，无疑彰显了苹果在AI领域的自信和领先地位。
该高管强调，M1芯片上的神经网络引擎，就是为生成式AI设计的架构。尽管苹果目前还没有推出类似生成式的AI大语言模型产品，但通过处理器底层的能力，苹果已经在Mac上实现了很多由AI驱动的功能。
这些功能包括，但不限于：Siri的听写、Live text实况文本功能，以及视频或照片编辑中的对象提取，视频会议的人像模式背景虚化等。这些功能的实现，无疑为用户带来了更为便捷和智能的体验。
这一系列的动作，显示出苹果在AI领域的决心和实力。据悉，今年苹果还会有更多关于AI的进展分享，这无疑让人期待苹果未来在AI领域的发展。
腾讯数码报道，苹果的这一战略，不仅展示了其技术实力，更是对其产品线的深度布局。在AI技术日益成熟的今天，苹果的这一举动，无疑会进一步巩固其在个人电脑市场的地位。
总的来说，苹果的这一战略，展示了其对未来AI发展的信心，和对用户体验的深度关注。我们期待苹果在未来能够带给我们更多的惊喜。
英语如下：
### Apple Executive Reveals: Mac Is the Best AI Computer, More AI Progress to Be Shared This Year
**Keywords:** Apple AI, Mac Computer, Functionality Implementation.
**News Content:**
#### Apple AI Strategy Unveiled: Mac Is the Best Personal Computer for AI Operations, says Executive
In a recent interview, the director of product marketing for Apple stated that the company has been deploying AI since the launch of its first M-series chip, M1, in 2020. He pointed out, “The Mac is the best personal computer that users can buy for operating generative AI.” This statement无疑 highlights Apple’s confidence and leadership in the AI field.
The executive emphasized that the Neural Engine on the M1 chip is designed specifically for generative AI architectures. Although Apple has not yet launched a large language model product similar to generative AI, it has implemented many AI-driven features on the Mac through the processor’s underlying capabilities.
These features include, but are not limited to: Siri’s dictation, Live Text’s real-time text recognition, and object extraction in video or photo editing, as well as background blur in portrait mode during video conferences. The implementation of these features无疑 brings users a more convenient and intelligent experience.
This series of moves demonstrates Apple’s resolve and strength in the AI field. It is reported that Apple will share more about its AI progress this year, which无疑 generates anticipation for Apple’s future development in the AI domain.
According to reports from Tencent Digital, Apple’s strategy not only showcases its technical prowess but also indicates a profound layout in its product line. In today’s increasingly mature AI technology landscape, Apple’s move will further solidify its position in the personal computer market.
In summary, Apple’s strategy showcases its confidence in future AI development and a deep focus on user experience. We look forward to more surprises from Apple in the future.
【来源】https://new.qq.com/rain/a/20240428A01UYH00
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