《纽约时报》近期宣布，将于今年晚些时候推出一款创新的生成式人工智能广告工具，旨在提升广告定位的精准性和效果。据 Axios 报道，这家知名媒体机构正在积极招募合作伙伴，计划从下一季度开始，利用GenAI技术进行新广告解决方案的测试工作。
这项内部自主研发的人工智能技术，能够根据广告活动的特定信息和目标，为营销人员提供智能建议，指出广告活动在哪些方面可能实现最佳的表现。这一突破性的工具预计将为广告客户带来更为个性化和高效的广告投放策略，同时也预示着《纽约时报》在数字化广告领域的又一次重大创新。
《纽约时报》的这一举措表明，传统媒体正在积极探索人工智能技术在新闻传播和广告业务中的应用，以适应不断变化的媒体环境和市场需求。预计该工具在下半年全面向营销人员开放后，将对广告行业产生深远影响，不仅可能重塑广告投放模式，也可能引领媒体行业的新一轮技术革新。
英语如下：
**News Title:** “The New York Times Set to Revolutionize Advertising with AI Tool”
**Keywords:** New York Times, AI Advertising, Generative Technology
**News Content:** The New York Times recently announced that it will launch an innovative generative artificial intelligence advertising tool later this year, aiming to enhance ad targeting and effectiveness. As reported by Axios, the renowned media organization is actively seeking partners for pilot tests of its new ad solution, utilizing GenAI technology, starting from the next quarter.
This internally developed AI technology is designed to provide marketers with intelligent suggestions based on specific ad campaign information and objectives, identifying areas where campaigns are most likely to excel. This groundbreaking tool is expected to offer advertisers more personalized and efficient ad placement strategies, marking another significant innovation for The New York Times in the digital advertising realm.
This move by The New York Times demonstrates that traditional media outlets are actively exploring AI technology’s applications in news dissemination and advertising to adapt to the evolving media landscape and market demands. Once the tool is fully available to marketers later in the year, it is anticipated to have a profound impact on the advertising industry, potentially reshaping ad placement models and spearheading a new wave of technological transformation in the media sector.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
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