苹果CEO蒂姆·库克在最近的财报电话会议中为公司新款MR（混合现实）头显Vision Pro的高昂价格进行了辩护。他表示，尽管这款设备的定价可能让一些消费者咋舌，但其背后蕴含的技术价值不容忽视。据库克透露，Vision Pro头显集成了多达5000项专利技术，这在一定程度上解释了其价格定位。
“当人们谈论价格时，我们需要理解这是一款集结了大量尖端技术的产品。”库克指出，Vision Pro的开发基于苹果多年的深入研究和创新，且所有这些技术都由人工智能驱动，旨在提供前所未有的用户体验。他强调，苹果在研发过程中对每一个细节都精益求精，这使得Vision Pro不仅仅是一个消费电子产品，更是一个技术的集大成者。
库克的这番言论旨在向投资者和公众传达一个信息，即苹果的MR头显并非简单追求利润最大化的产品，而是公司在探索未来交互方式上的重要一步。这一设备的高价格反映了其在技术研发和创新上的巨大投入，也预示着苹果对于混合现实领域有着深远的战略布局。
英语如下：
News Title: “Apple CEO Cook Defends Vision Pro MR Headset Pricing, Citing 5,000 Patented Technologies”
Keywords: Tim Cook responds, MR headset, 5,000 patents
News Content: Apple CEO Tim Cook defended the steep price tag of the company’s new Mixed Reality (MR) headset, the Vision Pro, during a recent earnings call. He stated that while the device’s cost might astonish some consumers, the technological value it embodies should not be overlooked. According to Cook, the Vision Pro incorporates as many as 5,000 patented technologies, which partly justify its pricing.
“When people talk about the price, we need to understand that this is a product that packs a tremendous amount of cutting-edge technology,” Cook emphasized. He explained that the Vision Pro’s development is rooted in Apple’s years of in-depth research and innovation, with all these technologies AI-driven, aiming to deliver an unparalleled user experience. He stressed that Apple’s meticulous attention to detail in the R&D process has made the Vision Pro not just a consumer electronic device but a testament to technological prowess.
Cook’s comments are intended to convey to investors and the public that Apple’s MR headset is not merely a profit-driven product but a significant step in the company’s exploration of future interaction methods. The high price reflects substantial investments in R&D and innovation and signals Apple’s strategic ambitions for the mixed reality domain.
【来源】https://finance.sina.com.cn/stock/usstock/c/2024-02-02/doc-inafrekc9702141.shtml
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