北京，2024年——中国领先的互联网巨头百度近日公布了其2023年第四季度及全年的财务报告，显示出强劲的业绩增长。据财报显示，百度2023年全年净利润达到287亿元，相比上一年度增长了39%，营收也达到了1345.98亿元。第四季度，百度的净利润为77.55亿元，同比增长44%，营收为349.51亿元，显示出其业务的稳健发展。
这一显著增长的主要驱动力被归功于百度在人工智能（AI）领域的持续创新和深化。百度创始人、董事长兼CEO李彦宏在评论业绩时表示：“2023年，我们在AI技术的研发上取得了重大突破，特别是在文心大模型和文心一言的迭代上，以及产品和服务的重构和商业化进程中。”他强调，这些进展为百度的核心业务注入了新的活力，确保了其在市场中的竞争力和健康发展的态势。
李彦宏对未来充满信心，指出百度将继续加大对生成式AI和基础模型的投入，以期打造新的增长引擎，为公司的长远发展奠定坚实基础。这一战略方向表明，百度将持续引领中国乃至全球的AI技术创新，以创新驱动的商业模式，寻求更高的业绩增长点。
百度的这份财报无疑为整个互联网行业注入了一剂强心针，展示了AI技术在提升企业盈利能力方面的重要作用。随着百度在AI领域的深入探索，市场预期其未来业绩有望进一步提升，巩固其在行业内的领先地位。
英语如下：
**News Title:** “Baidu’s 2023 Net Profit Soars 39%, with AI Business Driving Growth”
**Keywords:** Baidu profits, AI growth, Robin Li’s outlook
**News Content:**
**Beijing, 2024** — Chinese internet giant Baidu recently released its financial report for the fourth quarter and full year of 2023, showcasing robust growth. The report reveals that Baidu’s annual net profit for 2023 reached 287 billion yuan, a 39% increase from the previous year, with revenues totaling 1345.98 billion yuan. In the fourth quarter, the company’s net profit stood at 77.55 billion yuan, up 44% year-on-year, while its revenue was 349.51 billion yuan, indicating steady business development.
This significant growth is primarily attributed to Baidu’s ongoing innovation and deepening presence in the field of artificial intelligence (AI). Commenting on the performance, Baidu’s founder, chairman, and CEO Robin Li said, “In 2023, we made major breakthroughs in AI technology development, particularly in the iteration of our Ernie large language model and commercialization of our products and services.” He emphasized that these advancements have infused new vitality into Baidu’s core businesses, ensuring competitiveness and sustained growth in the market.
Li expressed optimism for the future, stating that Baidu will continue to increase investments in generative AI and foundational models to create new growth engines and lay a solid foundation for the company’s long-term development. This strategic direction underscores Baidu’s commitment to leading AI innovation in China and globally, seeking higher growth points through innovation-driven business models.
Baidu’s financial report serves as a shot in the arm for the entire internet industry, highlighting the crucial role of AI technology in enhancing corporate profitability. As Baidu delves deeper into AI, the market anticipates further growth in its future performance, solidifying its leading position within the industry.
【来源】https://baijiahao.baidu.com/s?id=1792134271536959258
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